2028 Subscriber Data Management Market is Emerging with 16.4% of CAGR Led by Rise in Investments for Product Innovations

Subscriber data management (SDM) solution converges the management of subscriber data across different network domains. The SDM solution unifies and manages the subscriber data of network carriers, including access preferences, services, locations, authentication, identities, and presence, into unified data repositories. Furthermore, it improves the carrier networks by lowering their operating costs while maintaining consistent service to users. It also allows operators to examine subscriber data in a centralized manner, allowing them to monetize their subscriber data more effectively. SDM also assists telecom operators in lowering network complexity, the total cost of ownership, and time to market for new services.

Subscriber Data Management Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Solution (User Data Repository, Subscriber Data Federation, Policy Management, and Identity Management), Network Type (Fixed Networks and Mobile Networks), Deployment (Cloud and On-Premise), and Application (Voice Over IP and Mobile)

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The rise in the number of mobile users and devices, as well as the deployment of Network Function virtualization (NFV) and IP systems, coupled with increased subscriber demand for LTE and VoLTE technologies, are all driving the demand for subscriber data management. Furthermore, the rise in cyberattacks involving subscriber identity phishing is expected to enhance the demand for subscriber identity management. Even without knowledge of the content of messages, traffic data, or localized international mobile equipment identity (IMEI), data might be misused for unlawful monitoring or surveillance. Unless network monitoring is adequately protected, such an attack or inadvertent leak can potentially reveal enormous amounts of personal information and create a detailed profile of an unwary user. This necessitates the use of identity management software.

The subscriber data management system market is expected to grow from US$ 4,764.8 million in 2021 to US$ 13,809.6 million by 2028; it is estimated to grow at a CAGR of 16.4% during 2021–2028.

Impact of COVID-19 Pandemic on Subscriber Data Management System Market

The COVID-19 pandemic has impacted all industries severely. Any impact on industries directly affects the region's economic development. The unprecedented rise in the number of COVID-19 cases across the world and the subsequent lockdown to combat the spread of the virus across the world in the first two quarters of 2020 have put numerous businesses on a standby situation. Technological investments across all industries in 2020 experienced a dip, owing to the above-mentioned reasons. However, the rise in subscribers across various platforms has had a positive impact on the subscriber data management market across the region during the pandemic.

The need to lower operating expenses and facilitate cross-network convergence, as well as rise in subscriber demand for LTE and VoLTE, IMS implementation, and telcos' shift to NFV technologies, will boost the subscriber data management market growth among the telecom enterprises. Moreover, third parties can help telecom carriers supply new and improved services by providing new value chains that are slowly but steadily recognized. Telecom companies are looking into the possibility of providing similar degrees of personalization and activity tracking to their customers. Third parties may find subscriber data to be particularly appealing to enhance the services they may provide by leveraging the telecom operators' infrastructure. Thus, the rising adoption of SDM solutions by telecom operators is significantly fueling the growth of the market.

The global subscriber data management market has been segmented as mentioned below:

By Solution

- User Data Repository
- Subscriber Data Federation
- Policy Management
- Identity Management

By Network Type

- Fixed Networks
- Mobile Networks

By Deployment

- Cloud
- On-Premise

By Application

- Voice Over IP
- Mobile

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