Ayurvedic Toothpaste Market Share, Insights by 2031

The rising awareness about the harmful effects of fluoride, the main ingredient in toothpastes is encouraging many individuals to prefer toothpastes made from natural and organic ingredients. This transition will help in boosting the growth prospects of the global Ayurvedic toothpaste market during the forecast period of 2021-2031.

Ayurvedic toothpaste is prepared using certified organic and natural ingredients. Prominent ingredients used in the production of Ayurvedic toothpaste are aloe, calendula, plant extracts, essential oils, eucalyptus oils, olive oil, neem, basil, mint, spice extract, and others. The distribution channels of the Ayurvedic toothpaste market are online retail, general store, pharmacy store, online retail, hypermarkets, supermarkets, and others.


The research conducted on the global market for Ayurvedic toothpaste by Transparency Market Research (TMR) is a treasure of information for the stakeholders and CXOs. All the information has been compiled systematically in a report which provides valuable insights to the stakeholders about the recent trends, competitive landscape, regional aspects, and many other touch points that describe the growth trajectory of the Ayurvedic toothpaste market. The COVID-19 impact has also been covered in the report to make the stakeholders aware of the current situation.

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What is the Competitive Scenario across Ayurvedic Toothpaste Market?
The Ayurvedic toothpaste market is largely fragmented. Many players are involved in fierce competition for strengthening their consumer base. New launches and addition of novel ingredients form the crux of the competition landscape across the Ayurvedic toothpaste market. Investments in research and development activities along with strategic collaborations help in strengthening the growth trajectory.

Advertising strategies plays a crucial role in driving the revenues of the Ayurvedic toothpaste market. Key players strategize and market their products effectively for extensive promotion. For instance, to expand the customer base across rural India, Dabur India promotes their products at religious gatherings and fun fairs in Indian villages. They put out their toothpastes for trials in dispensers for the consumers to try them. In addition, oral hygiene classes, initiatives at schools and colleges, and consumer contact programs are prominent strategies used by the players. These factors help in increasing the growth rate of the Ayurvedic toothpaste market.

Some well-entrenched players in the Ayurvedic toothpaste market are Himalaya Drug Company, Dabur India Ltd, Vicco Laboratories, Patanjali Ayurved, and Colgate Palmolive Company.

What are the Latest Trends in Ayurvedic Toothpaste Market?
‘Specialization Quotient’ Attracts Considerable Demand
The ‘specialization’ quotient is increasing its influence across numerous consumer goods and products. The toothpaste segment is not behind. The global toothpaste market is fast moving from traditional all-in-one toothpastes to more niche offerings such as whitening toothpastes, mint toothpastes, Ayurvedic toothpaste, etc. This seismic shift will help the global market for Ayurvedic toothpaste to observe extensive growth between 2021 and 2031.

The launch of Ayurvedic toothpaste by Colgate-Palmolive is a classic instance of specialization. The Colgate for Diabetics Ayurvedic toothpaste is a blend of ingredients like neem, seed extract, madhunashini, and amla. These ingredients are claimed to eliminate anaerobic bacteria in the mouth which a cause of concern for oral problems related to diabetics. Such developments bode well for the Ayurvedic toothpaste market.

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Changing Consumer Preferences Boost Demand
Consumers are increasingly becoming aware of the harmful effects of chemical-infused toothpastes. Artificial ingredients in regular toothpastes have proved to be harmful for health. On the flip side, Ayurvedic toothpastes are free from fluorides, artificial sweeteners, etc. Thus, these factors will increase the demand for Ayurvedic toothpastes to a considerable extent.

What are the Regional Developments in Ayurvedic Toothpaste Market?
Asia Pacific’s Ayurvedic toothpaste market will capture a large growth share during the forecast period of 2021-2031. The demand for Ayurvedic products is generally on a larger scale in the region due to its use from ancient times in countries like India. In addition, government support in promoting Ayurvedic products will also serve as a vital growth factor. North America and Europe’s Ayurvedic toothpaste market will also garner considerable growth due to shifting consumer preferences from artificial to natural products.

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