Press release
Global Out-Of-Home Advertising Market 2021 | Industry Size, Share, Growth, Demand, Opportunities And Forecast To 2030
Out-of-Home Advertising Market
The global out-of-home advertising market reached a value of nearly $23,363.1 million in 2020, having increasing at a compound annual growth rate (CAGR) of 4.6% since 2015. The market is expected to grow at a CAGR of 7.5% from 2020 to reach $33,538.1 million in 2025. The global out-of-home advertising market is expected to reach $41,593.9 million in 2030, at a CAGR of 4.4%.
The key drivers of the out-of-home advertising market include:
Growing digital out of home advertising will drive the out of home advertising market in the forecast period. The digital OOH is growing rapidly owing to several factors, including cost effectiveness, and high efficacy. Digital OOH helps in creating interactive and innovative campaigns. Besides, brands are increasingly looking to diversify their advertising expenditure through innovative omni-channel advertising strategies. Growth in digital OOH will drive the market for OOH, going forward.
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Out-Of-Home Advertising Market Segmentation: -
By Type-
a) Billboard
b) Street furniture
c) Transit
d) Others
By Platform-
a) Static
b) Digital
By End-User Industry -
a) Vehicle Industry
b) Food & Beverage Industry
c) Commercial and Personal Services
d) Consumer Goods
e) Health and Medical Industry
f) Others
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By Geography - The out-of-home advertising market is segmented Into
1.North America
2.Western Europe
3.Asia Pacific
4.Eastern Europe
5.South America
6.Middle East
7.Africa
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Some of the major key players involved in the out-of-home advertising market are
1. JCDecaux SA
2. Clear Channel Outdoor Holdings Inc.
3. Focus Media Holding Ltd.
4. Lamar Advertising Co.
5. OUTFRONT Media Inc.
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