Audience Analytics Market is expected to grow at a CAGR of 6.9% during the forecast period (2019–2026)

Audience Analytics Market

Audience analytics offers deeper understanding of current potential customers to improve marketing strategy, customer experience, and brand perception. In recent years, rising trend on analyzing social media and internet search engines utilization focusing to study and examine behavior of people by different social activities is expected to be the major factor to drive the audience analytics market during the forecast period 2019–2026. It provides better opportunity to understand customer demands through open management of product and resources. This new advent of technology inclined with business allows data sharing in systematic and efficient manner providing a positive stretch towards the growth of audience analytics market. Prolific increase in the adoption of advanced technologies such as cloud, analytical and decision-making tools, etc. is expected to foster the market growth.

The Major Players Covered in this Report:
Adobe (U.S.), Oracle (U.S.), International Business Machines Corporation (U.S.), NetBase Solutions (U.S.), Google (U.S.), Cxense (Norway), Unifi Software (U.S.), Socialbakers (Czech Republic), SAS (U.S.), Crimson Hexagon (U.S.), Akamai (U.S.), Cadreon (U.S.).

Global audience analytics market was valued at USD 3.1 billion in 2017 and expected to grow at a CAGR of 6.9% during the forecast period (2019–2026).

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By Component
Service, Solution

By Organization
Small and Medium Enterprises (SMEs), Large Enterprise

By Application
Customer Experience Management, Sales and Marketing Management, Competitive Intelligence

By End user
Media & Entertainment, IT & Telecom, Government Organizations, Others

Segmental Insights

The Global Audience analytics market is segmented by component, organization, application, end user and region.

On the basis of Component, the global audience analytics is bifurcated into solution and services. component segment is expected to witness significant growth in audience analytics market owing to increasing demand for audience analytics solution and services among enterprises. This is attributed to audience analytics becoming an integral part of business processes. Additionally, it is expected to be driven by various factors such as rising focus on competitive intelligence, growing user engagement on digital platform and the need to improve the audience experience.

Regional Analysis For Audience Analytics Market:

North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, and Italy)
Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

In this study, the years considered to estimate the market size of the Audience Analytics are as follows:

History Year: 2014-2019
Base Year: 2019
Estimated Year: 2020
Forecast Year 2021 to 2027

Why buy this report?

Our report covers the audience analytics market insights, focusing on recent developments in the market in different regions and development strategies of the companies. Moreover, following sections are specifically covered in the report.

Definitive Market Data
Competitor Analysis
Market concentration of top five players
Case Study: Opportunity, Audience Analytics in Health care sector
Potential Ventures

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