Ready to Drink Premixes Market Analysis, Post COVID-19 Scenario And Leading Players Updates By Forecast To 2020-2027
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COVID-19 Scenario Analysis:
• The COVID-19 outbreak has massively hit the market for ready-to-drink premixes.
• In the lockdown situation, the government of many countries, do not consider alcohol in the list of essential goods.
• All the distribution channels are shut.
• Pubs and clubs, which accounted for the maximum sales of Ready-to-drink premixes are also shut as social distancing has stopped the people from visiting such places.
• Also, import-export activities have led to disruption in the supply chain.
• Both the production and consumption have been affected severely due to the Corona Pandemic.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
The global ready-to-drink premixes market is gaining traction because of the growing interest of consumers towards the low alcoholic content drinks, and an increasing number of party-goers and health-conscious millennials. Changes in the lifestyle of customers, increased demand for Ready-to-drink premixes from youth, the escalation of importance of new and ethnic flavors, and innovative advancements in marketing and promotional activities fuel the growth of the global Ready-to-drink premixes market.
On the other hand, heavy taxation and duties, cultural & religious views of some countries regarding the consumption of alcohol, adverse health effects associated with alcohol consumption, growing anti-alcoholic campaigns, and stringent government policies regarding the advertisement of alcohol, are few factors that hinder the market growth.
Furthermore, the easy availability of substitute drinks like red bull, and Cloud 9, are grabbing customer attention and posing a threat to the global Ready-to-drink premixes market.
However, the penetration of e-commerce, low prices, convenient access, the advent of natural and health benefiting ingredient cocktails in Ready-to-drink premixes, growing investment in pubs & bars, and several choices available in flavors of Ready-to-drink premixes, propel the market growth for this product, globally.
Top Key Players: Discover Diageo, Bacardi and Co. Ltd., Brown-Forman Corp., Boston Beer, Halewood International, Carlsberg Breweries A/S , AB InBev, Radico Khaitan, Suntory Spirits, Distell, and Mark Anthony Brands
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Key Benefits of the Report:
• This study presents the analytical depiction of the global ready-to-drink premixes industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global ready-to-drink premixes market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global ready-to-drink premixes market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed global ready-to-drink premixes market analysis based on competitive intensity and how the competition will take shape in the coming years.
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