Knexus release latest 'Eilat' version of Content Widget tool
Content Widget gives marketers the ability to drive deep engagement with customers using rich content (e.g. video, images or podcasts) anywhere online. Marketers can improve the performance of their brand’s content by adding targeted social interactions and customizable calls-to-action, increasing marketing ROI.
Marketers deploy their Content Widgets using the Knexus Engagement Console, which provides one secure place to control all content, engagement, branding, measurement and optimization. The simple, intuitive interface enables marketers to use content to engage their customers wherever they are in a quick, effective way.
The new ‘Eilat’ version of Content Widget features upgraded analytics that further enhance the insights marketers are able to capture about their customers, levels of engagement and content performance. For example there is now geographical tracking and device analytics. The real-time data performance has been improved to speed up access, whilst there are some clever new capabilities that increase the flexibility to interrogate and compare data.
As in the previous version, all analytics are available in the central Engagement Console automatically, regardless of whether the brand is engaging customers in owned, earned or paid media environments. This approach supports marketers to save valuable resources and respond faster. Given the speed at which online customer behaviour is evolving and new channels are emerging, it also enables fast and effective testing and if a piece of content is performing poorly, or is receiving a negative reaction, a marketer can swap it out or remove it in real-time from the Console.
To find out why Knexus has named its latest release ‘Eilat’ and how Knexus tools can help improve your online customer engagement, visit www.knexusgroup.com
Knexus is a Cloud technology company specializing in Content Engagement Tools for leading brands. Our tools drive deep customer engagement, whilst making it simpler and faster to control.
For more information about Knexus and Content Widget, visit www.knexusgroup.com or call +1 (646) 401 0147 (New York); +44 (0) 845 838 5316(London).
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