Press release
Growth of Customer Data Platform Market in Global Industry: Overview, Size and Share 2020-2026
Customer Data Platform Market
A Customer Data Platform (CDP) collects, unifies, and creates a customer profile that can be activated on various platforms and media networks by marketing companies for the purpose of advertising. It centralizes customer data from various sources and creates a 360-degree view of the profile. In light of CDPs’ extensive application scope, the market is expected to register significant growth during the forecast period.
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The Major Players Covered in this Report: Oracle, SAP, Salesforce, Adobe, NICE, SAS Institute Inc., Tealium, Segment, Zaius, AgilOne, ActionIQ, and BlueConic among others, & more...
By Type, Access, Analytics, Engagement
By Application, BFSI, Retail and e-commerce, media and entertainment, IT and telecommunication, Automobile, Others
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Growing Domestic Demand and Expanding Pharmaceutical Sector to Drive the Demand for Customer Data Platform in the APAC Region:
Asia-Pacific region is anticipated to hold the largest market share in the global Customer Data Platform market during the forecast period 2020-2026. The growth in this region can be attributed to the presence of emerging economies like India, China, Japan, Vietnam, and Indonesia.
Full Report Link @ https://straitsresearch.com/report/customer-data-platform-market/global/
CDPs collect and manage four types of data:
1. Identity Data - The Basic build-up of a person’s information, includes name and demographics, location, contact, social, professional, and account information
2. Descriptive Data - Offers a little more insight into the customer; includes career information, lifestyle, family, and hobbies
3. Behavioral Data- Includes transaction information, email communication, online activity, and customer service information
4. Qualitative Data- Includes information regarding the sources of product purchase and opinion and attitude towards a certain thing or product
Strategic Approach:
The business strategy of the key vendors collectively focuses on offering the best class CDP platform to build a value-oriented customer profile for marketing to leverage brand positioning and the financial backup of investors for further expanding their reach in the international market
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About Us:
Regardless of whether you're looking at business sectors in the next town or crosswise over continents, we understand the significance of being acquainted with what customers purchase. We overcome the issues of our customers by recognizing and deciphering just the target group, while simultaneously generating leads with the highest precision. We seek to collaborate with our customers to deliver a broad spectrum of results through a blend of market and business research approaches.
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