Icreon Revamps and Relaunches Icreon.com - New Website Demonstrates “Reverse Outsourcing”

New York — September 7, 2012 : Icreon, a global IT consulting and software development firm is excited to announce the launch of a new, updated corporate website.

The launch of this website is particularly interesting as it demonstrates Icreon’s ability to truly traverse international borders. As an example of “reverse outsourcing”, Icreon developed its new website using a truly global team; New York based designers and Europe based web developers. Traditional outsourcing has involved moving project delivery from higher wage to lower wage economies such as BRIC (Brazil, Russia, India and China) as well as other South East Asian countries such as the Philippines.

Reverse outsourcing is symbolic of a truly global delivery process, where project delivery is flowing against the typical flow, where the labor arbitrage is no longer the central driving force and it truly becomes about locating the best talent for the job, no matter where they are, creating champion virtual teams. The new Icreon.com website has demonstrated reverse outsourcing also, where the company’s New York office, that leads the marketing and communications functions for the global operations, and in this manner has mobilized a strong global team.

Icreon is a technology agnostic organization that believes in discovering business needs and mapping them to a fitting technology solution, rather than trying to force fit any specific technology solution to business requirements. This concept of technology agnosticism is further exemplified by Icreon’s unique ability to look beyond boundaries, even allocating delivery teams based on talent—rather than location.

“Our decision to allow New York to lead the design and development of Icreon.com aligns perfectly with our business philosophy. We collaborate across borders and time zones, and the new Icreon.com is a testament to that,” said Himanshu Sareen, CEO of Icreon. Anecdotally, he added “Even our developer who led the development of the site was based in Hamburg, Germany.” The site was developed by Stefan Freudenberg, an internationally acclaimed Drupal 7 expert and co-author of The Definitive Guide to Drupal 7.

The new Icreon.com website emphasizes the work Icreon has completed for its clients since its inception twelve years ago. It features case studies categorized by industry, solution and technology used. The Icreon.com website better emphasizes the diverse work and clients Icreon has taken on over the years attracting future partners, clients and employees.

On a more technical note, the new Icreon.com website built on Drupal7, takes a modular approach that features a special WYSIWYG template, advanced search capabilities, and efficient page caching. The website successfully combines sophisticated technology with a sleek, modern design to make the website easy to use for both page viewers and the non-sophisticated marketing staff that updates it. As the company’s global home, it successfully marries the culture of all three locations of the company: New York, London and New Delhi, and was designed to speak to audiences from all three countries. The Icreon.com website showcases Icreon’s global expertise and understanding of how design meets technology and creates something worth sharing. Check it out today on http://www.icreon.com

For further information, please contact:
Naomi Tepper
Marketing and Communications
T: 212 706 6023 ext. 7011
Email: consulting@icreon.com
Global website: http://www.icreon.com
US website: http://www.icreontech.com
UK website: http://www.icreon.co.uk

Icreon is full-service IT consulting, software development and web development firm in a Midtown loft in Manhattan, New York with global delivery capabilities. Icreon provides custom software consulting and development services to a host of clients. Icreon’s services include web development, ecommerce website development, web enablement, product development, legacy migrations, mobile application development and more. In business for well over a decade, Icreon has built a legacy of international clients by creating smart, cutting-edge solutions for an ever-changing global marketplace.

Icreon Tech Inc. 433, 5th Avenue
4th Floor
New York, NY 10016
TEL: 212-706-6023 | FAX: 212 898 1273

This release was published on openPR.