Intravascular Ultrasound (IVUS) Market Share, Industry Growth, Trend, Drivers, Challenges, Key Companies by 2026

The growing incidence of cardiovascular diseases, increase in research and development activities, and advancements in technology are propelling the market demand.
Market Size – USD 319.5 Million in 2018, Market Growth - CAGR of 6.3%, Market Trends – Growth in geriatric population.
The global intravascular ultrasound (IVUS) market is forecast to reach USD 555.3 Million by 2027, according to a new report by Reports and Data. Intravascular ultrasound uses a probe or transducer to generate sound waves and produce images of blood vessels.
When the probe is used to evaluate the coronary arteries, intravascular ultrasound can show the entire artery wall and provide important information about the amount and type of plaque buildup, which helps in determining the risk for heart attack. Ultrasound has no known harmful effects as it does not use ionizing radiation, and can provide clear pictures of soft tissues that are not well seen on x-ray images.
An increase in the number of cosmetic procedures, a rise in the incidence of chronic diseases, and a surge in the number of surgeries among the aging population is driving the demand for the market. However, development in the non-invasive surgical technologies and intense competition among the manufacturers are expected to limit the growth of the market.
North America held the largest market share in the year 2018, owing to an extensive advancement in research and technology in the region. Improvements in the reimbursement scenario and increase in the surgical procedures are likely to propel the demand for the market in the region. High treatment efficacy standards are expected to augment the market in North American region.

Key companies profiled in the report include
Siemens Healthcare GmbH, Canon Medical Systems, Koninklijke Philips N.V., Hitachi Medical Corporation, Mindray Medical, Fujifilm Corporation, Chison Medical Imaging Co. Ltd., Samsung Medison, Canon Medical Systems, and Boston Medical Corporation, among others.

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The report is an investigative study that determines market growth and market scope on the basis of market trends, consumer behavior shifts, consumption and production patterns, product portfolio offered by the market, growth rate, drivers and constraints, financial positions, and existing challenges and limitations of the Intravascular Ultrasound (IVUS) market.
The report discusses in detail the global production capacity, demand and supply ratio, market dynamics, and comprehensive analysis of the competitive landscape. It provides an industry-wide analysis of the market share of each players along with their business portfolio, production and manufacturing capacity, product portfolio, business expansion plans, financial standing, and strategic alliances such as mergers and acquisitions, joint ventures, and collaborations, among others.

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The regional bifurcation of the market analyzes key market segments such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The report discusses in detail the market growth, market size, revenue growth, market share, production and consumption, demand and supply, current and emerging trends, and technological developments in each region.

The key geographical regions analyzed in the market report are:
• North America (U.S.A., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• AsiaPacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Intravascular Ultrasound (IVUS) Market Segmentation based on Types:
Modality Outlook (Revenue, USD Million; 2016-2027)
• Virtual Histology IVUS
• IMAP
• Integrated Backscatter IVUS
Products Outlook (Revenue, USD Million; 2016-2027)
• Accessories
• Consoles
End Users Outlook (Revenue, USD Million; 2016-2027)
• Hospitals
• Diagnostic Centers
• Academic And Research Institutes

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Further key findings from the report suggest
• In the arteries, intravascular ultrasound is performed to see peripheral arteries of the coronary arteries and legs, although it can be used in any artery in the body. It is generally used in conjunction with catheter angiography to help in the diagnosis of peripheral artery disease, which is not seen clearly in the angiogram and to plan the size of stents which may need to be placed to keep the artery open.
• Virtual histology intravascular ultrasound is based on the spectral analysis of the raw backscattered intravascular ultrasound radiofrequency (IVUS-RF) data. It utilizes a mathematical autoregressive model and constructs tissue maps that classify plaque into four major tissue types (fibrous, fibro-fatty, necrotic core, and dense calcium). VH-IVUS clinical utility ranges from predicting high-risk plaques for patients undergoing coronary angiography to predicting adverse events post percutaneous coronary intervention (PCI).
• Hospitals dominated the market owing to large footfall in the facility. Hospitals install medical imaging equipment as it can be a major source of profits from outpatients. Most of the more prominent hospitals have their own medical imaging facilities. However, medical imaging facilities require space, investment, skilled professionals, and high maintenance costs. Hospitals prefer partnering with diagnostic centers for medical imaging facilities to save cost.
• Europe held the second-largest market share in the year 2018. The availability of modern healthcare facilities and rise in surgery procedures will encourage market growth in the region. Growth in the geriatric population is also a factor for the growth of the market.

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