Press-Release, Munich, 5th September 2012
Long before Lady Gaga and Dan Matthews began engaging in their public social-media dispute in regards to the ethics behind wearing fashionable furs, the German fur manufacturer of the "Loringhoven GmbH" took a stance on the subject: Many years ago this Munich-based company decided that while their fur collections must be highly fashionable, they also had to meet ethical expectations and demands of today's customer zeitgeist.
According to Nickolas von Loringhoven, the original founder of the Loringhoven GmbH, it is extremely difficult for the fur industry to find new and willing customers in today's anti-fur and pro-animal market. Many customers are rightfully concerned with the perceived animal abuse that often goes along with fur products. Others even fear the negative stigma one encounters, when wearing fur. In order to successfully deal with these righteous customer concerns and provide an overall more ethical product, von Loringhoven goes on to explain, that Loringhoven GmbH has started some kind of a revolution in fur production!
This revolution is taking place by Loringhoven manufacturing only fur products almost so-called "vegetarian". Using only raw materials that are essentially by-products of natural selection in nature itself, von Loringhoven hopes to produce fashionable furs that are so ethically and qualitatively superior that they would re-establish a new standard within the fur industry.
The Loringhoven GmbH is importing its raw furs from the far away green pastures of New Zealand, which is home to not less than 40 million sheep! As these outdoor animals are subject to natural selection, a few of the weaker new born sheep do to not live through their first winter in New Zealand's hard climates. The animals' pelts, products of an entirely natural process without human interference, are then collected.
A second source of raw materials for Loringhoven is the possum which was brought to New Zealand unnaturally about 150 years ago. Finding itself without any natural enemies within this island nation, the possum multiplied uncontrollably to an estimated number of some 70 million and destroyed many parts of New Zealand's native flora and fauna.
Rata-Trees, Kea Birds as well as the flightless Kiwis are all part of the hungry possum's menu leading to their near extinction on many parts of New Zealand. New Zealand's environmental protection agency believes that the possum's overpopulation has reached an estimated 95%. In other words New Zealand's sensitive eco-system can only handle 5% of the current possum population. Thus, government-sanctioned hunting of these animals is supported by many environmental organizations.
According to Loringhoven the disposal for these environmental hazards produces many possum-pelts. Only a limited number constituting the qualitatively best pelts can then be utilized for the high-quality line of products. Loringhoven believes further that possums are among the most valuable furs in the world right now. According to New Zealand's Otago University possum furs is superior to even Cashmere in all its physical aspects and only Polar Bear and Snow Fox fur contains more warmth.
Meanwhile a small community of fans has gathered around von Loringhoven who is both, the avant-garde in fur fashions and the maker of ethically and environmentally sound product lines. Commenting jokingly, von Loringhoven discloses that the Loringhoven GmbH hopes to see Lady Gaga in more provocative yet ethically more sound fur products in the future. Loringhoven quips, "As a small beginning, we sent our exclusive and limited Dirndl-Bolero to her management".
The Loringhoven GmbH stands for "Furs Made in Germany". For the past forty years, the Loringhoven GmbH has been a proud producer of fur and leather items manufactured with exclusive ethically correct raw materials. All product lines are manufactured in Germany's southern state of Bavaria. With the introduction of a new label "Loringhoven-OekoFur", the Loringhoven GmbH has taken the next step and is essentially bidding farewell to the furs stemming from life stock sources.
Offering only and exclusively "vegetarian" adjusted product lines based on ethics and environmental concerns, it is the Loringhoven GmbH's intention to take a stand against common misconceptions that concerning today's fur industry.
Loringhoven GmbH - OekoFur
Theo-Prosel-Weg 13, 80797 Munich Germany
Fax. +49 (0) 89 21 555 661 – 9
Andreas Zobel von Giebelstadt
Phone 0049 89 21 555 66 11
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