Press release
Demand Side Platform (DSP) Software Market Trends, Analysis and Global Industry Research Report, Region, and Segment Forecasts, 2017-2026
Demand Side Platform (DSP) Software Market
Demand-side platform (DSP) software allows buyers of digital advertising market to handle multiple data exchange and ad exchange accounts by using a single interface. The primary function of these soft wares is to allow advertisers to serve their ad spend and enhance their effective Cost per Action (eCPA) and effective Cost per Click (eCPC).
DSPs can see a large volume of inventory to recognize an ad call with a user that an advertiser is trying to reach and generally used for retargeting.
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Market Overview:
The information and communication technology sector is expanding at a robust pace over the recent past. Technological advancements in the ICT sector, Artificial Intelligence and robots, increasing demand for smartphones, laptops equipped with latest technologies, and growing adoption of cloud services and IOT are key factors boosting market growth. Rising investments in research and development activities, and increasing usage of internet services, social networking, are fueling global market growth. In addition, rising focus on data security, increasing enhanced techniques to store large amount of data and rising demand for smart and wireless devices are further fueling global Demand Side Platform (DSP) Software market growth.
Competitive Landscape:
The global Demand Side Platform (DSP) Software market is extremely competitive and Dominant players in the global Demand Side Platform (DSP) Software market are developing various strategies such as mergers and acquisitions, new product launches, investment in research and development activities, corporate deals, and partnerships to strengthen their market position and expand their product base.
Key companies operating in the market:
DoubleClick (US), Gravity4 (Hongkong), MediaMath (US), Dataxu (US), Rocket Fuel (US), Choozle (US), Rubicon Project (US), IgnitionOne Platform (US), Crite (France), Amobee DSP (US)
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Key questions addressed in the global Demand Side Platform (DSP) Software market report:
What revenue CAGR is the global Demand Side Platform (DSP) Software market projected to register over the forecast period?
What are the key outcomes of Porter’s Five Force analysis of the global Demand Side Platform (DSP) Software market?
What are the key restraints hampering global market growth?
Which region is expected to account for largest revenue share between 2021 and 2028?
Which key players are operating in the global Demand Side Platform (DSP) Software market?
The global Demand Side Platform (DSP) Software market is further segmented into type and application:
Deployment Outlook (Revenue, USD Million; 2018-2026)
Cloud based
On-premise
Organization Outlook (Revenue, USD Million; 2018-2026)
Small size business
Medium size business
Large enterprises
Industry Outlook (Revenue, USD Million; 2018-2026)
Consumer, retail and restaurants
BFSI
Media & entertainment
Travel and transportation
Government
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Regional Analysis:
Regional Outlook of Demand Side Platform (DSP) Software Market:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Table Of Contents:
Chapter 1. Market Synopsis
1.1. Market Definition
1.2. Research Scope & Premise
1.3. Methodology
1.4. Market Estimation Technique
Chapter 2. Executive Summary
2.1. Summary Snapshot, 2016 – 2026
Chapter 3. Macro Indicators
3.1. Global increase in demand for online advertising and digitalization
3.2. Growth in digital marketing
Chapter 4. Demand Side Platform (DSP) Software Market Segmentation & Impact Analysis
4.1. Demand Side Platform (DSP) Software Market Segmentation Analysis
4.2. Industrial Outlook
4.3. Regulatory Framework
4.4. Demand Side Platform (DSP) Software Market Impact Analysis
4.4.1. Market driver analysis
4.4.1.1. Advanced system to optimize and manage data exchange accounts through a single interface
4.4.1.2. User-friendly, reliable features
4.4.1.3. Enhanced access to RTB (Real time bidding)
4.4.2. Market restraint analysis
4.4.2.1. Expensive installation and maintenance cost
4.4.3. Key opportunities prioritized
4.4.3.1. Penetration of more Industry advanced advertising soft wares
Continued…
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