Shortenings Market | Cargill, Incorporated, Archer Daniels Midland Company, Bunge Limited, Wilmar International Ltd.

Shortening is a product made from animal or vegetable fat. The plant-based shortening segment is expected to gain significant traction during the forecast period, owing to benefits offered by vegetable oil such as high presence of antioxidants. Plant-based shortening is derived from vegetable oils such as soybean oil, palm oil, and rapeseed oil among others.

Shortening is primarily used in the bakery and confectionery industry. Increasing population in Asia Pacific region has resulted in increasing per capita consumption of food, and thereby increased consumption of overall bakery and confectionery products in the region. For instance, according to an analysis of bakery and breakfast cereals products, published by the Agricultural and Agri-food Department of Canada (AAFC), in August 2016, Asia Pacific accounted for a significant share in the global bakery products market, accounting for retail sales of bakery products worth US$ 86,836.7 million in 2015. According to the same source, Japan accounted for US$ 22,982.5 million retail sale of bakery products in 2013, which increased to US$ 23,659.3 million in 2015 and is expected to reach US$ 26,462.4 million by 2020, registering a CAGR of 2.3% during the period 2015 to 2020.

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Detailed Segmentation:

Global Shortenings Market, By Category:
Plant-based
Animal-based

Global Shortenings Market, By Form:
Solid
Liquid

Global Shortenings Market, By Application:
Bakery & Confectionery
Snacks & Savory
Others (frying, etc.)

Global Shortenings Market, By Distribution Channel:
Online Stores
Offline Stores

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Fat derived from animals or plant sources is the major raw material used in preparation of shortening. It also contains trans-fats, which are considered to be unhealthy as its high consumption can lead to heart-related diseases. For instance, according to article released by U.S Food and Drug Administration FDA on trans-fats in May 2018, trans-fats are formed in food products by process of hydrogenation of vegetable oil, which is a commonly used process to make shortenings. According to the same source, consumption of trans-fat increases the level of low-density lipoproteins cholesterol in the blood, which is considered to be the bad cholesterol, as elevated levels of LDL cholesterol increases the risk of heart diseases, which may lead to death. This scenario is predicted to restraint growth of the global shortenings market over the forecast period.

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