Fashion Week Comes to Westchester to Fight for a Cure

Bloomingdale’s White Plain sponsors fashion show featuring women and men living with multiple sclerosis at annual women’s luncheon

NEW YORK, NY – Fashion week will make a stop in Westchester on Wednesday, September 12 at the 7th Annual Women on the Move Luncheon, where 24 men and women living with multiple sclerosis will take to the runway wearing Bloomingdale’s high-fashion looks in an effort to raise funds for the New York City-Southern New York Chapter of the National Multiple Sclerosis Society.

“Every 24 hours in the United States, someone is diagnosed with multiple sclerosis. By featuring 24 models, all living with MS, our goal with this event is to show the many faces of this disease and demonstrate what we are doing to help people living with MS move their lives forward,” says Robin Einbinder, president of the NYC – Southern NY Chapter. Bloomingdale’s White Plains has generously provided the wardrobe for the show and will also donate 10% of sales on September 29 and 30 to the Society from customers who turn in their receipts to benefit the New York City – Southern New York Chapter.

The annual luncheon will take place at the Trump National Golf Course in Briarcliff Manor. In addition to the fashion show, the chapter will honor Verena Frydberg and Lisa Cohen, two women living with MS who are founders of “Makeover Your MS,” a nonprofit organization that is dedicated to improving the lives of women living with MS by providing a comprehensive range of complimentary beauty workshops and services to empower women to approach their daily lives with greater confidence.
The event will also feature a luxury boutique of 25 retail vendors selling their wares with a portion of the proceeds benefiting the society. For a complete list of vendors, please visit www.MSnyc.org

“It is important to Bloomingdale’s that we support charitable initiatives in neighborhoods where we have stores,” says Anne Keating, senior vice president of public relations and corporate philanthropy for Bloomingdale’s. “We are thrilled to support the New York City – Southern New York Chapter of the National MS Society and MS research, reinforcing that giving back truly is stylish.”

WHAT: The 7th Annual Women on the Move Luncheon presented by Acorda Therapeutics
WHEN: Wednesday, September 12, 2012 from 10 a.m. to 3 p.m.
WHERE: Trump National Golf Course, 339 Pine Road, Briarcliff Manor
TICKETS: Visit www.MSnyc.org or call 212-453-3235 to purchase tickets.
WHY: Proceeds raised will benefit the NYC – Southern NY Chapter of the National MS Society and MS research.

About the New York City – Southern New York Chapter
The New York City – Southern New York Chapter of the National MS Society is committed to helping the 10,000 people living with multiple sclerosis in the five boroughs and Westchester, Putnam, Rockland, Orange and Sullivan counties continue moving their lives forward. The chapter raises funds locally to support the Society’s critical research initiatives and to provide hundreds of comprehensive support services and educational programs for people living with MS, their family and friends. Visit www.MSnyc.org for more information.

About the National Multiple Sclerosis Society
MS stops people from moving. The National MS Society exists to make sure it doesn’t by helping each person address the challenges of living with MS. In 2011 alone, through our national office and 50-state network of chapters, we devoted $164 million to programs and services that improved the lives of more than one million people. To move us closer to a world free of MS, the Society also invested $40 million to support more than 325 new and ongoing research projects around the world. We are people who want to do something about MS now. Join the movement at nationalMSsociety.org.

About Multiple Sclerosis
Multiple sclerosis interrupts the flow of information between the brain and the body and it stops people from moving. Every hour in the United States someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 400,000 people in the U.S., and 2.1 million worldwide.

733 Third Ave., New York, NY 10017
Christina McSwain, 212-453-3250, cmcswain@msnyc.org

This release was published on openPR.