Breast Augmentation Market size is expected to grow from $920 million in 2020 to $1,683 million by 2025

According to VynZ Research, From $920 million in 2020, the global breast augmentation market size is expected to cross $1,683 million by 2025, with a CAGR of 13.6 percent during the forecast period. Market growth is driven primarily by the growing number of surgeries for breast augmentation and the increasing awareness of cosmetic surgery.

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The demand for cosmetic surgery and aesthetic implants is growing at a substantial pace as a result of the importance given to physical appearance. Cosmetic procedures are seeing a massive increase around the world. breast augmentation is the most common aesthetic surgery. It is also known as breast enlargement/mammoplasty. It is a surgical operation to raise the size of the breast, using an implant or fat transfer. According to the International society of aesthetic plastic surgery, the number of breast augmentation procedures increased by 6.2% during 2017-2018.

In terms of geographies, APAC is one of the fastest-growing markets, mainly due to the quick adoption of cosmetic surgeries and growth in the number of surgeries especially in countries like China and India. Also, due to a high number of surgeries performed in Brazil, Latin America is estimated to serve as a lucrative segment.

According to the American Cancer Society, women were diagnosed with 252,710 new cases of invasive breast cancer in 2017. In addition, women were diagnosed with 63,410 cases of in situ breast carcinoma. Breast cancer claimed the lives of approximately 40,610 women and 460 men in 2017, and the number of cases is projected to rise in the coming years. As a result, the rise in breast cancer prevalence is a major contributor to the global breast implant market's revenue growth.

For players in the breast augmentation industry, emerging countries such as China, Brazil, Mexico, and India offer major opportunities. Demand for breast augmentation in these countries is rising due to the rapid growth of medical tourism, the increasing population of adults (aged 20 and over), and the rise in disposable incomes. According to an ISAPS report, Brazil ranked second in terms of the number of breast augmentation procedures performed in 2018. In 2018, ~14.7% of the breast augmentation procedures were done in Brazil.

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One of the prominent reasons hindering the growth of this market is the risk of breast implant-associated Anaplastic Large Cell Lymphoma (BIA-ALCL). Rare in nature BIA-ALCL is a T Cell Lymphoma that usually develops around the tissue surrounding the implant many products are recalled from the market due to this factor. According to the FDA total of 573 cases of BIA-ALCL were reported in 2019 furthermore the incidence of implant ruptures and safety concerns of women has made government re-evaluate their manufacturer's products

COVID-19 has hit this industry very hard and there has been a very serious impact on the medical device industry. On one hand, there has been a surge in demand of PPE Kits, Ventilators while on the other hand there has been a serious downfall for medical devices such as implants, injectables, stents, equipment and others there has been a significant disruption in the supply chain as well leading to postponement or cancellation of elective surgeries.

Some of the Major Market Key Players Are:

• Johnson & Johnson (U.S.A)
• Allergan (Ireland)
• Sientra (U.S.A)
• CEREPLAS (France)
• Laboratories Arion (France)
• Mentor Worldwide (U.S.A)
• GC Aesthetics (Ireland)
• Establishment Labs (Costa Rica)
• Polytech Health & Aesthetics GmBh (Germany)
• Ideal Implant Incorporated (U.S.A),
• Sebbin (France),
• Integra Lifesciences (U.S.A),
• RTI Surgical Holdings (U.S.A)
• Establishment Labs S.A. (Costa Rica)

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