Which Government Regulations In Dry Shampoo Market Might Challenge The Status Of Key Regional Markets?

Dry shampoo is a hair care product that eliminates the use of water and provides instant cleaning and restores strength and softness to the hair. It mainly comprises two types of ingredients, an oil absorbing substance such as cornstarch and kaolin, and a scentless or an aromatic freshener such as paraben. Dry shampoo is majorly applied to absorb excessive sebum and to control odor. Sebum is a greasy mixture of an assortment fats and is produced by the sebaceous glands. It provides moisture to the hair and avoids brittleness and dryness. However, excessive sebum blocks the hair follicles, which causes infection and adversely impacts the productivity of hair growth cycle and results in hair thinning and sebum hair loss. Dry shampoo is an easy and quick solution to treat oily scalp by avoiding excessive hair washing.

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Fast-paced lifestyle of consumers is fuelling demand for on-the-go products, which in turn, is supporting market growth. Furthermore, the rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market. For instance, there are tinted or clear dry shampoos for color treated hair and dry shampoo sprays for thick hair and unscented dry shampoos for allergic consumers.

Majority of dry shampoo ingredients consist of harmful chemicals and preservatives such as ethanol, parabens, and magnesium silicate, which is restraining growth of the market, as these chemicals are absorbed into the scalp and can potentially harm human health if exposed for long time. For instance, magnesium silicate is associated with cancer and respiratory toxicity. Moreover, certain dry shampoos create dusty or whitish residue on the scalp, which is further negatively impact growth of the market.

Global Dry Shampoo Market Share, by Region, 2016 (%)

dry shampoo market

Source: Coherent Market Insights (2018)
North America dominated the market in 2016, and accounted for 35.68% share in the global dry shampoo market. Consumers highly prefer dry shampoo due to fast paced lifestyle, as it is a water efficient product, which is easy and convenient to use owing to its on-the-go applicability. Furthermore, increasing demand for personal care products in the region is another factor anticipated to support market growth of dry shampoo. According to the United States Census Bureau, the total retail trade sales of personal care and health care products in the U.S. increased from US$ 299,263 Mn in 2014 to US$ 315,257 Mn in 2015.

On the basis of product type, paraben free dry shampoo accounted for the largest market share in 2016. This is majorly attributed to growing awareness regarding the harmful effects of paraben used in shampoos. Parabens are used as a preservative or as a fragrance ingredient in the dry shampoos and ethylparaben, butylparaben, methylparaben and propylparabren are some of the most commonly used parabens. Parabens are associated with skin irritation conditions such as rosacea and dermatitis, which in turn, is fuelling demand for paraben free dry shampoo worldwide.

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Major players operating in the global dry shampoo market include Shiseido Company Ltd., The Unilever Group, Procter & Gamble Company, The Estee Lauder Companies Inc., Revlon Inc., L’Oreal SA, Coty Inc., Henkel AG & Co. KGaA, and Kao Corporation.

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