Press release
Beverage Packaging Market Is Growing with the Increasing Consumption of Alcoholic and Non-Alcoholic Beverages Worldwide
Beverage packaging refers to a container, designed to hold a fixed volume of beverages such as alcoholic and non-alcoholic beverages. Different types of packaging options are available in the market, such as cans, cartons, pouches, bottles, and others. However, beverage packaging is used according to beverages that are served. Alcoholic drinks are served in cans and bottles, while non-alcoholic beverages are served in bottles. Thus, with the increasing consumption of alcoholic and non-alcoholic beverages worldwide, the demand for beverage packaging is also increasing with a rapid pace, driving the growth of the beverage packaging market.Single-use plastics can have a devastating impact on the environment and designing even more sustainable packaging alternatives is a cornerstone of Better Planet Packaging initiative. In November 2019, Smurfit Kappa launched a portfolio of sustainable packaging solutions for bundling canned and bottled beverages. The new, innovative corrugated range eliminates the need for single-use plastic and is 100% recyclable, renewable, and biodegradable. Moreover, such initiatives by market players, awareness among people regarding the environment, rise in demand for sustainable products, and increasing demand for convenient packaging is expected to augment the growth of the beverage packaging market.
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On the basis of packaging type, the global beverage packaging market is segmented into:
Bottle
Carton
Can
Pouch
Others (Jars, etc.)
On the basis of material, the global beverage packaging market is segmented into:
Metal
Glass
Plastic
Paperboard
On the basis of application, the global beverage packaging market is segmented into:
Alcoholic Beverages
Whisky
Beer
Rum
Gin
Vodka
Others (Spirits, etc.)
Non - alcoholic Beverages
Diary Beverages
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Moreover, the growth of the beverage packaging market is attributed to the increasing urban population and the changing lifestyle, which has led to an increase in total packaged beverage consumption in emerging economies, such as India. According to the Brand Equity Foundation (IBEF), the food and grocery market in India is the sixth largest in the world. Moreover, the beverage industry of India is a great contributor to the economy, generating US$ 6.5 billion per year. Metal cans are preferred for the packaging of carbonated drinks because of the lightweight and fully recyclable nature. While, glass bottles are preferred for the packaging of alcoholic and non-alcoholic beverages worldwide.
In March 2021, Ardagh Group and Bragg Live Food Products teamed up to introduce a new 16-oz glass bottle for its line of apple cider vinegar beverages. According to the materials the fruit juice packages adopt, there are 4 common packages: glass bottle (account for 30%), PET bottle (30%), aluminum can (20%), and paper-plastic composite materials (10%). This in turn is expected to accelerate the growth of the beverage packaging market. However, stringent government regulations regarding beverage packaging are restraining the beverage packaging market growth. Government agencies worldwide, such as the Food and Drug Administration (FDA), have stringent regulatory policies for food and beverage packaging designs.
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