Get Media Coverage

GET MEDIA COVERAGE

Why is media coverage important?

The answer lies in the fact that relevant publications are among those who have a direct impact on how people perceive you. In other words, they help shape your public image. This means that if you want to present yourself as an expert or trustworthy person, it’s best to get mentioned by them.

In this article, we will explain why you should consider getting listed in one of these top-tier publications and what benefits you can expect from doing so. We also provide some tips for choosing which ones might work better than others.
How to get media attention for your cause?

HERE'S A SIMPLE WAY TO GET YOUR CAUSE FEATURED IN THE MEDIA.

HOW TO GET MY CAUSE FEATURED IN NEWSPAPERS OR TELEVISION:
Write a press release or editorial about your cause and distribute it on 'GET MEDIA COVERAGE'

Why is media coverage important?

The answer lies in the fact that relevant publications are among those who have a direct impact on how people perceive you. In other words, they help shape your public image. This means that if you want to present yourself as an expert or trustworthy person, it’s best to get mentioned by them.
In this article, we will explain why you should consider getting listed in one of these top-tier publications and what benefits you can expect from doing so. We also provide some tips for choosing which ones might work better than others.
How to get media attention for your cause?

HERE'S A SIMPLE WAY TO GET YOUR CAUSE FEATURED IN THE MEDIA.

HOW TO GET MY CAUSE FEATURED IN NEWSPAPERS OR TELEVISION:

1. Write a press release or editorial about your cause and distribute it here.
Call local newspapers/TV stations and ask them to cover your event. If they are interested, you should have a prepared Media Kit with all information about your event
2. Contact radio shows that might be interested in covering your event.
3. Send an e-mail to news editors asking them to write stories about your cause.
4. Post articles about your cause on blogs and other websites.
5. Ask friends who work in the media to spread the word about your cause.
6. Use social networking sites like LinkedIn, Facebook, and Twitter to promote your cause.
7. Create videos about your cause and upload them to YouTube.
8. Get involved in online communities where people discuss issues related to your cause. Join groups on Facebook, LinkedIn, Reddit, etc., and start discussions.
9. Start a blog about your cause. Blogs have a great reach because readers share links via their own networks.

Make sure all your materials include contact information so reporters can follow up with more details.

Don't forget to thank those who helped make this happen.

How do I contact the media about my story?

If you want to talk directly to someone from the media, here's how to find out what outlets are working on your issue.

Find out which publications are doing stories on your topic by searching through databases such as Nexis, Factiva, ProQuest Newsstand, LexisNexis, EBSCOhost Newspapers Plus, Gale Cengage Learning Databases, JSTOR Daily Journal, Business Source Complete, and others.

You may need to search several different sources before finding one that has published something relevant to your cause. For example, if you're looking for a newspaper article about homelessness, try using keywords like homeless, poverty, housing, shelter, welfare, food stamps, unemployment insurance, public assistance, and many others.

Once you've found some potential matches, check each database's guidelines carefully to see whether there is any kind of embargo period when no new content should appear. Some databases allow you to download full-text files without restrictions; however, most require you to pay a fee to access these documents.

Some databases offer free trial periods during which time you can view limited amounts of data. Be aware that once you sign up for a subscription service, you cannot cancel unless you receive notice within 30 days.

What if my organization doesn’t have money to hire PR firms or consultants?

There are plenty of organizations around the world that don’t have budgets big enough to afford professional services. In fact, many nonprofits rely solely on volunteers to run their communications efforts. This means that volunteer leaders must take charge of building their own internal communication strategies. They must learn to use every tool at their disposal — including traditional print and broadcast journalism, grassroots organizing, digital outreach, social media marketing, blogging, video production, photography, graphic design, and much more — to tell their stories effectively.

Here are some ideas for getting started:

- Start small. Don’t expect to launch a major campaign overnight. Instead, begin by focusing on communicating a single message or idea across multiple platforms. For instance, consider creating a short documentary highlighting the needs of low-income families facing eviction.

- Build a relationship with journalists writing for relevant news outlets. Follow them on LinkedIn and Twitter. Read their articles and comment positively. Don't just ask straight to be covered unless it is suitable in the context of one of their previous articles.

- A very easy way is HARO (Help a Reporter Out). HARO is an online platform that connects journalists seeking expertise to include in their content with sources who have that expertise. You can register for free and subscribe to your interests and topics. You will get notified about requests from journalists who need inputs for their articles.

If you are lucky, you might even end up being contacted directly by a reporter who wants to cover your issue.


Get published on our influential news network with over 200 NEWS SITES and Apple News, Bing & Google News.

By far the easiest way is to outsource it to a Digital Marketing Company such as Squatec.com. They have various Media Coverage Packages with guaranteed media coverage and a fast turnaround. SquaTec guarantees to get your story covered by at least 200 news sites and on Apple News, Bing, and Google News.

Benefits being featured on news sites:

1) More Exposure

When you're trying to reach potential customers, nothing beats media coverage.
This is one way to get featured on websites like Forbes, Huffington Post, TechCrunch, etc. The benefit is that these websites usually feature stories written by freelance bloggers. So, once you publish something on those blogs, chances are high that other bloggers will pick up your post and republish it on their own blog. In turn, more readers visit your website because of the link.

2) Better SEO Rankings

When Google crawls through thousands of pages every day, it uses various factors to rank web pages. One factor is called "TrustRank". This ranking system takes into account several things including the amount of traffic coming from different sources. Another thing that affects TrustRank is the authority of the source. For example, if someone writes a review about your product, it has higher trustworthiness compared to another person who just wrote a random comment.

3) Increased Brand Awareness

Getting featured in local newspapers helps increase brand awareness among consumers. When people read articles published by reputable media outlets they tend to believe that the content was created by credible experts. As a result, they'll likely click on any related ads placed within the article.

4) Trust with 'FEATURED ON' or 'AS SEEN ON' badge.

Potential customers are much more likely to buy your product or services when you have been featured by well know news outlets.

5) 'PUBLIC FIGURE' or 'VERIFIED' blue social media badges

Squatec.com experienced that many customers have easily been verified on social media and received 'PUBLIC FIGURE' or 'VERIFIED' badges after submitting the media coverage links obtained by SquaTec Media Coverage Package. It builds further trust and faster social media followers.
CONCLUSION

All in all, it should lead to increased traffic, leads, sales, and new customers. It can yield great results. However, make sure that your website is ready for increased traffic, collecting leads with marketing automation. SquaTec.com Digital Marketing Agency is a specialist in web development, landing pages, sales funnels, and marketing automation.

For more information, please visit: https://www.squatec.com/get-featured-on-news-sites

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Press Contact: Tim Miller, info@squatec.com

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This release was published on openPR.