Promising Fertility Rate Is Escalating Growth of Global Infant Formula Market

The term "infant formula" refers to the concentrated liquid food typically placed in babies' mouths even when they are only weaned (from 4 to 6 weeks old). Although all infants eventually learn to drink from their mother's milk, breast milk still is more preferred for infant nutrition and growth reasons, because it offers a much higher concentration of key nutrients per serving and has greater micronutrients than other types of infant formula. However, even though breast milk delivers a much higher level of nutrients than other infant formula, most pediatricians recommend that infants should be fed with an adequate milk-based substitute, such as infant formula soy or rice cereals.

1. In June 2020, Aptar Food + Beverage has launched NEO, a tamper-evident closure for infant formula that features a customizable in-molded scoop for “precise and specific dosage.
2. In February 2020, Enfamil®, the #1 infant formula brand announce the brand’s partnership with Shawn Johnson East and Andrew East to share their feeding journey with new and expecting parents.
3. In May 2020, Bubs has signed an agreement with Coles to expand its range of infant formula market products at 482 supermarkets
4. In July 2020, Wyeth announced the launch of a brand-new super-high-end infant milk powder brand Belsol
5. In July 2020, Bio-Rad launched a high-performance food safety solution for powdered infant formula and related dairy ingredients
The market is expected to grow at a CAGR of 9.8% and is anticipated to reach around USD 110.26 Billion by 2026.

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List of the major key players operating in the global Infant Formula Market include:
Nestle S.A.
Danone SA
Abbott
Arla Foods amba
Yili Group
The Kraft Heinz Company
Bellamy's Organic
Perrigo Company plc
Reckitt Benckiser Group plc.
Royal FrieslandCampina N.V.

Increasing demand for clean label and organic food products is a key factor driving market growth of infant nutrition market. Growing innovation in human milk oligosaccharides is also accelerating the growth of infant nutrition market. Moreover, growing fortification of infant formula with vitamin D is again fostering growth of the market. For instance, in June 2020, BIOSTIME has launched four new products focusing on popular baby nutrition segments including probiotics, calcium and vitamin D, DHA and ARA, and organic infant formula. Furthermore, the increasing number of working mothers is further propelling the growth of infant formula market. Additionally, the rapid expansion of the e-commerce industry is again stimulating the sale of infant formula.

The Asia Pacific is expected to dominate the market over the forecast period and this is attributed to the increasing e-commerce industry due to the growing penetration of the internet in the region. According to the India Brand Equity Foundation, the ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 636.73 million in 2019. India’s internet economy is expected to double from US$ 125 billion as of April 2017 to US$ 250 billion by 2020, backed primarily by E-commerce.

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