Graphic Film Market 2021 SWOT Analysis and Key Business Strategies by Leading Players –3M Company, E.I. Du Pont De Nemours and Company, FDC Graphic Films Inc., Avery Dennison Corporation

Latest research on Graphic Film Market report covers forecast and analysis on a worldwide, regional and country level. The study provides historical information of 2016-2021 together with a forecast from 2021 to 2026 supported by both volume and revenue (USD million). The entire study covers the key drivers and restraints for the Graphic Film market. this report included a special section on the Impact of COVID19. Also, Graphic Film Market (By major Key Players, By Types, By Applications, and Leading Regions) Segment’s outlook, Business assessment, Competition scenario and Trends. The report also gives 360-degree overview of the competitive landscape of the Graphic Film industry.

The graphic film market was valued at USD 23.80 billion in 2020, and it is expected to reach USD 34.11 billion by 2026, registering a CAGR of 5.56% during the forecast period (2021 - 2026).

The Graphic Film market is highly competitive and consists of a number of major players. Top Companies like 3M Company, E.I. Du Pont De Nemours and Company, FDC Graphic Films Inc., Avery Dennison Corporation, Spandex AG, Graphic Image Films Ltd, Hexis S.A., Drytac Corporation, Orafol Europe GMBH, Arlon Graphics LLC (FLEXcon Company Inc.), Lintec Corporation

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Industry News And Developments:

- June 2020 - FDC Graphic Films Inc launched a new premium etched glass vinyl film, Lumina 3522, to simulate an etched glass or sandblasted look on a variety of surfaces. The 3522 series is used for interior and exterior applications on partitions, displays, and windows. It has seven-year outdoor durability when unprinted. The launch of this new film is part of the company's recovery support program launched in June to help customers begin the road to recovery from the COVID-19 pandemic.

- May 2020 - Spandex, launched ImagePerfect SafeTouch, an antimicrobial film for use in environments where it's essential to minimize the spread of bacteria on surfaces. ImagePerfect SafeTouch (IP 2830-111) is an 80-micron transparent film designed for interior flat applications such as markings and decorations, counters, desks, and doors in environments requiring high levels of hygiene, for example, retail spaces, public transport, healthcare and education settings, hospitality and leisure businesses, and event locations.

Scope of the Report

- Indoor advertising, outdoor advertising, vehicle graphics, traffic and safety markings, and architectural graphics are some of the significant applications of graphic films. However, after the recent COVID-19 outbreak, the film requirements have changed in many of these applications, which have negatively affected the demand but have also created new opportunities in the studied market. Indoor and outdoor advertising are applications that have changed the most.

- Growth in outdoor advertising is expected to be slower in 2020, owing to the COVID-19 outbreak and increasing adoption of digital out-of-home advertising. However, due to COVID-19, the market is also witnessing high product innovation in terms of growing launches of graphic films with additional characteristics like anti-bacterial feature. This could force manufacturers to change processes and help companies, especially in Europe and Asia, to make profits due to a surge in demand for these products.

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Key Market Trends

Automotive is Expected to Witness Significant Growth

- Automotive is emerging as one of the significant applications in the market studied, owing to the growing adoption of medium-life polymeric calendered films, particularly for leased vehicle fleets and durable, conformable, high-quality cast films for long-life commercial fleet markings and personalized vehicle body wraps.

- Graphic films are also used as paint protection films to protect the exterior components of the vehicle from lower maintenance costs. The rising demand for graphic films to safeguard vehicles and for advertising in developed and developing economies is projected to augment graphic films' growth in the automotive sector.

- In the last 2-3 years, most market vendors, even across the value chain, are increasingly targeting the automotive industry. For instance, in April 2020, US-based Mactac launched a new adhesive vehicle wrap for vendors looking to advertise the products and brands on trucks, buses, vans, and other vehicles, and the company reports the new proprietary adhesive is going to enhance the ease with which the application of the wraps is made considerably.

Europe is Expected to Witness Considerable Growth

- The graphic film market in Europe is estimated to expand at a moderate pace over the forecast period. Demand for these films in Europe is likely to rise in the next few years due to an increase in the usage of films in vehicle wrapping. Many of the significant and emerging market vendors are Europe-based, making the region an innovation hub.

- The region is also playing a vital role in the advancement of global printing technology, which is also leveraging and utilizing in the studied market. The scope of printed packaging is also expanding in the region owing to growth in industries, such as e-commerce. E-commerce is even driving the adoption of graphic films in the region.

- Germany is one of the significant markets in the region, owing to its dominance in the printing industry and film plastic adoption. The country’s dominance in the automotive sector at the global level is also attracting many market vendors in the region. Most of the European market vendors are betting high on the automotive industry for their graphic film products.

What are the market factors that are explained in the report?

–Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

–Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

–Analytical Tools: Graphic Film Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, feasibility study, and investment return analysis have been used to analyzed the growth of the key players operating in the market. 

The research includes historic data from 2015 to 2020 and forecasts until 2026 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.

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- The market estimate (ME) sheet in Excel format

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