Non-Woven Adhesives Market | Key players operating in the market include Henkel AG, H.B. Fuller, Arkema, Moresco Corp, Beardow Adams (Adhesives)

According to recent market research "Non-Woven Adhesives Market by Technology (Hot-melt), Type (SBC, APAO, EVA), Application (Baby Care, Feminine Hygiene, Adult Incontinence, Medical), and Region - Global Forecast to 2025", is projected to reach USD 3.5 billion by 2025, at a CAGR of 8.5% between 2020 and 2025, from USD 2.3 billion in 2020. Non-woven adhesives are used for the adhesion of non-woven fabrics, hygiene, and disposable products. These adhesives are manufactured using base polymers and tackifiers. Tackifiers are petroleum/hydrocarbon-based and are made from bio-based ingredients. Non-woven adhesives are used extensively in various products such as baby diapers, training pants, feminine hygiene, adult incontinence, and tissue, towel & napkin. The adhesive is placed in a fluid medium with an absorbent held within the disposable material, and on cooling, it provides the required adhesion or bonding. Non-woven adhesives have high elasticity and excellent bonding strength.

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Baby care is the major application of non-woven adhesives; the growth of the segment is backed by a continuous rise in demand from emerging countries. The global baby care market is witnessing high growth owing to the rise in infant population, along with increasing awareness about baby hygiene through social media and other promotional activities. This segment is growing in developing countries such as China, Brazil, and India owing to the low penetration of baby care products. In addition, global manufacturers are seeking new growth opportunities by entering these emerging markets to cater to customer needs and gain profit margins.

Hot-melt-based adhesives are extensively used in products such as baby diapers, pet & medical pads, tissues, and towel & napkin. The market for hot-melt-based non-woven adhesives is well-established in North America and Europe.
Hot-melt-based adhesives are placed in a fluid medium with an absorbent material held within the disposable article. The article changes color when the hot-melt moisture indicator material comes in contact with the source of moisture. Hot-melt adhesives used for disposable articles are based on EVA, SBC, and APAO.

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The non-woven adhesives market size is estimated to be USD 2.3 billion in 2020 and is projected to reach USD 3.5 billion by 2025, at a CAGR of 8.5%, between 2020 and 2025. The key market driver is the growing usage of non-woven hygiene adhesives in baby care, feminine hygiene, and adult incontinence applications. Rising awareness for high-quality products and growing demand from APAC, the Middle East & Africa, and South America are also driving the market. The restraining factor for the growth of the non-woven hygiene adhesives market is stagnant growth in the baby diaper market in developed regions and volatility in raw material prices. Increased use of non-woven hygiene adhesives in applications such as baby care, feminine hygiene, and adult incontinence; and the emergence of new applications, including medical, bath tissues, and pet diapers in the emerging markets such as India, China, Brazil, Mexico, and Southeast Asian countries are likely to change the market dynamics during the forecast period.

The chemical industry is facing a challenge in terms of adhering to policies and standards implemented by various regulatory authorities such as the Control of Substances Hazardous to Health (COSHH), the European Union (EU), the Registration, Evaluation, Authorisation, and Restriction of Chemicals (REACH), the Globally Harmonized System (GHS), and the Environmental Protection Agency (EPA) in Europe and North America. The manufacturers in Europe and North America are following these regulations regarding the production and use of adhesives for various applications to reduce the emission of VOCs.

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Henkel AG (Germany) is one of the leading manufacturers of non-woven adhesives. It holds a top position due to its strong product portfolio and the strategic developments undertaken by the company. Henkel also manufactures customized solutions based on specific industries and applications. It offers a multitude of applications to cater to the needs of different target groups: consumers, craftsmen, and industrial businesses. Moreover, Henkel has leveraged its strong financial background and distribution network to expand its business in China and the US. The company aims to promote sustainability in all the business activities, reinforcing its leading position in the market.

H.B. Fuller (US) is a global adhesives manufacturer, formulator, and marketer. The company has a wide distribution network and a strong financial position. The company mainly deals with adult incontinence, baby diapers, feminine care, bath tissue & paper towel, pet & medical laminations, and specialty applications under the hygiene adhesives category. It uses development strategies such as new product launches, merger & acquisitions, and investments & expansions in new emerging markets of Asia. Its strong product portfolio consisting of 10 brands caters to a wide range of applications and industries.

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