Amazon shared the inside information about Sponsored Brands Video

Amazon and Profit Whales organized a closed live webinar to share the most important information and successful practices of using Sponsored Brands Video Advertising. Participants noted tips and tricks, which can help Amazon brands stand out in desktop and mobile shopping results, increase awareness and profit.

Profit Whales presented clients cases of using SBV. Based on their ad campaigns results, company representatives emphasized that quality of creatives is critical for this ad format.

“With the new Sponsored Brands Video Report that shows the number of shoppers that watched more than 10 seconds of the video, you can measure the effectiveness of the creative much better. I love how Amazon creates instruments so merchants can better control the journey of their potential customers” - Ihor Dubovetskyi, CEO at Profit Whales.

Speakers also told about ad structure, features, requirements, the process of launching, and the reasons to promote brands with Sponsored Brands Video.

“During the last 6 years, I've been closely working with Digital Marketing for e-commerce brands. I never cease to be amazed how dynamic it is. Now it all comes down to the direct consumer, and if you want to get around it somehow, then you have lost. It's great to see the platform being so responsible in relevance to advertising” - Oleksandr Nyezhnyk, Co-founder of Profit Whales.

Steve Fruchter, Senior Product Manager at Amazon, analyzed the cases of Profit Whales, told how the results could be improved and how the Sponsored Brands Video algorithms work.

This online event was closed, so only 250 participants had a chance to ask Amazon representative questions. The most popular were:
- How to maximize the return with SBV?
- Should I add subtitles to my video?
- What bidding strategy would you suggest for Sponsored Brands Video?

“Amazon Advertising is much closer to Amazon agencies and sellers now. Great cooperation! The webinar allowed participants to ask questions that have been troubling them for so long. Such info could transfer your brand to another level where you can immediately adapt to the platform trends. This was our first webinar where we have opened Amazon Advertising backstage, so stay tuned” - Vitalii Khyzhniak, CGO at Profit Whales.

A Sponsored Brands Video Ad is a type of Amazon Advertising which is available to sellers enrolled in the Brand Registry program. This type of ad was introduced in 2020, so this novelty helps to stand out from the competitors.

Profit Whales
+18143519477
15805 Biscayne blvd. 201
Aventure, FL 33160

Dari Bilera, Communications Manager
dari@profitwhales.com

Profit Whales is a business accelerator that offers advertising services for e-commerce brands. They are focused on the synergy of advertising traffic and product conversions rate. Approach with unique advertising structure and A/B tests cross creatives help them to boost brands and find the best CPA / ROAS. Their main focus is the client's performance success.

This release was published on openPR.