Press release
Video Encoding and Transcoding Market to Witness Robust Expansion throughout the Forecast Period 2016 – 2024
The demand for video streaming services is expected to increase due to proliferation of online media content service on the internet and mobile platforms globally. Video encoding and transcoding equipment plays a pivotal role in enabling faster delivery of media content over the internet to end-users. Video encoder helps to convert an analog based video content to digital format which is then compatible to run on internet and mobile devices. On the other hand, a video transcoder is used to convert an existing digital video content to another digital format for smooth functioning in a device. For example, a conversion of MP3 music file to WMV file can be termed as video transcoding.Get sample copy at: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=11840
The primary function of both encoder and transcoder is to retain the video quality while converting to a different video format. However, there is considerable loss of video quality based on technology used for conversion. Video encoders are available in the form of software and hardware based encoders. Hardware based video encoders primarily find application among broadcasting and cable operators due to its specialized encoding capabilities in video conversion. Video encoders enable broadcasters to reduce network congestion and allow high data bandwidth that can be further utilized for other purposes. Software based video encoders provide many codecs to customize bit-rate and video quality. Also, it is easy to upgrade software encoders as compared to hardware encoders. However, the cost of hardware based encoder is high when compared to software based encoder due to the high latency speed characteristic in software encoder. The same applies to software and video based transcoder solution.
A typical example of hardware based video transcoding is computer based graphic card. Graphic card used for gaming purposes works as a transcoder to convert compressed video into high quality video gaming output. Furthermore, the demand for video transcoder is expected to increase owing to high demand for multiscreen video services. Multiscreen video means transformation of video content into multiple video format having different resolutions and bit-rates for devices such as TV, smartphone, tablet and personal computer. Additionally, introduction of high efficiency video coding (HEVC) or H.265 is anticipated to boost the demand for video transcoders among network operators and media companies in the coming years.
Some of the key global video encoder and transcoder providers in the market are:
Intel Corporation, Encoding.com Inc., NVIDIA Corporation, Imagine Communications Corporation, VBrick Systems, Inc., Wowza Media Systems, LLC, ActiveVideo Networks, Inc. and HaiVision Systems, Inc.
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