Mobile Health Apps and Solutions Market 2021: Industry Analysis | Top Players are Runtastic, Nike, MyFitnessPal, Azumio, GP Apps, Pacer Health, Kinosis, GoodRX, Leafly

Mobile health apps are primarily used for cardiac monitoring and fitness tracking for providing better patient care. Mobile solutions for healthcare make treatment processes easy and automate the entire management solution. Moreover, it also enables the discharge of data, information, and manpower. Introduction of mHealth apps and solutions have led the healthcare solutions market to expand its reach from hospitals to primary care and office space.

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Over 600 million people are expected to use mobile healthcare apps by 2017, creating a highly lucrative market opportunity for healthcare players. The industry is projected to be mainly driven by rising healthcare expenditure and changing the lifestyle of consumers. Moreover, advancements in computing ability of mobile devices would bridge the gap between a patient’s expectations and treatment delivered.

Though the industry is set to grow at a robust rate, lack of collaborations among healthcare service providers and low healthcare apps utilities awareness among the masses are major industry pitfalls.

Competitive Landscape

Major players in the mobile health apps and solutions market include Runtastic, Nike, MyFitnessPal, Azumio, GP Apps, Pacer Health, Kinosis, GoodRX, Leafly, and Epocrates.

Key Developments

• The growing use of digital health records by healthcare professionals is expected to boost the market. For instance, Royal Philips, in India's findings of the 15-country Future Health Index (FHI) 2019 report stated that 76% of healthcare professionals in India use digital health records (DHRs).

• Rising initiatives by government bodies to launch mobile health apps are also projected to augment market growth. For instance, in August 2019, the U.S Department of Veteran Affairs released a free mobile app, the VA Launchpad to streamline health care access for veterans and caregivers.

• On the flip side, lack of evidence and concern over the privacy of patient information in mHealth apps is projected to hinder the market growth. For instance, in February 2019, British Medical Journal in the paper ‘Data sharing practices of medicines related apps and the mobile ecosystem: traffic, content, and network analysis’ stated that mHealth apps lack evidence and imperil patient privacy.

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