Press release
ArenaFlowers.com Online Sales Blossom
ArenaFlowers.com, the ethical flower delivery company, has many firsts to its name. Apart from being first UK florist to offer ethically sourced Fair Flowers Fair Plants (FFP) products, ArenaFlowers.com was also the first UK retailer to use PayPal Website Payments Pro. That was in September 2006 when ArenaFlowers.com first launched its flower delivery service and when PayPal’s most advanced merchant account was in its beta stage. Now, nine months later, ArenaFlowers.com is one of the fastest growing online flower delivery businesses in the UK and PayPal’s Website Payments Pro has established itself as the best and most flexible online payment package available.ArenaFlowers.com, an online florist based in London but delivering nationwide, entered a UK flower and indoor plant market worth approximately £2billion with online sales accounting for just 4% of that total. Since then the size of the online segment has grown considerably and online flower sales are set to bloom by an amazing 25% in 2007.
100% of ArenaFlowers.com sales originate online (though 25% of orders are actually taken through the call centre) and Managing Director, Will Wynne, believes choosing Website Payments Pro was one of the best early decisions he made:
“It lets us offer our customers a full range of payment options at a competitive price. Crucially, Website Payments Pro also returns customers to our site after completing checkout, affording us additional opportunities to sell and generate customer loyalty – these have been key factors in our early successes. That the PayPal platform has been so robust has been a bonus too. Around Valentine’s Day and Mother’s Day for example we experienced very very heavy traffic and our payment provider handled it without issue.”
More About ArenaFlowers.com and its Ethical Credentials
Launched in September 2006, ArenaFlowers.com is fast establishing itself as a leading florist in the UK due to its innovative approach. ArenaFlowers.com sources all its floral produce direct from the Westland market in Holland, cutting out importing middlemen and UK flower markets. This allows ArenaFlowers.com to pass substantial cost savings onto customers and to deliver the freshest possible flowers to customers, giving a longer vase-life in the home. ArenaFlowers.com operates an online (www.arenaflowers.com) and telephone (08000 350 581) direct order service and offers free same day delivery within Greater London if ordered before 3 PM and next day to the rest of the UK. ArenaFlowers.com was the first UK florist to be a member of Fair Flowers Fair Plants (FFP) and champions the ethical treatment of flowers, their environment and their growers.
Fair Flowers Fair Plants (FFP) is a new initiative to stimulate the production and sales of flowers and plants cultivated in a sustainable manner. Sustainable, cultivated flowers and plants are grown in a way that respects people and the environment. These products are then presented to consumers under the label FFP. Sustainable, cultivated products are important for our living environment, since their cultivation places as low a burden as possible on the environment, and good working conditions within the enterprises are guaranteed. The European Community and the Horticultural Commodity Board have offered their support to this initiative in the form of grants for an information campaign about these flowers and plants. See www.fairflowersfairplants.com.
ArenaFlowers.com is an online florist selling ethically accredited flowers in the UK market.
ArenaFlowers.com
www.arenaflowers.com
Unit 5 Concord Business Centre
Concord Road
London
W3 0TJ
0800 0350 581
Press Contact: Craig Morrison, craig@mixedmediaindustry.co.uk
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