SEO Academia

Thursday 3rd May was a first for NetCallidus when founder and principle optimiser Mark Furber delivered a lecture to 40 senior academics outlining the Science behind SEO. The key sponsor of the lecture was the IFR - Institute of Food Research, keen to bring a greater level of understanding to the academics, enabling to make the most of the internet as a way of increasing the readership of their research and published material.

Mark Furber commented "The Internet offers the scientific community many ways of ensuring their work is available by a much greater percentage of the population. Gaining top search engine positions is only the tip of the ice burg, their are many more ways for Academia to get wider - international audiences numerous technologies including RSS Push technology. Many academics currently operate micro sites and it is key that the universities realise that this is not only an outdated Internet marketing strategy but will also have negative repercussions for some sites"

The Lecture was well received and Netcallidus received numerous testimonials on the day. Many of the academics were made aware of the predictability of the search engines by using simple techniques and came away with a good understanding of the way in which the search engine and Google in particular read documents.

If you are a university and would like to arrange a lecture and workshops for your department please contact Mark Furber on the following number:
01604 781044

For further information please visit http://www.netcallidus.com

Located in Sywell, NetCallidus is an innovative on-line search engine marketing company and is now pleased to announce that it has now been acquired by the Something 4 Group of companies.

NetCallidus was born out of a web development business in which it was clearly understood that websites had to reflect the image and brand of an organisation, be useful and above all, convert searchers and add to the bottom line.

As the internet grew into a significant channel to market so did the demand for websites to be on the front page of the search engines. Given this demand, the company gathered the personnel, knowledge and experience to deliver consistent front page positions to clients; not only in the short-term but also, to try to stabilise and secure these positions in the future.

In the drive to deliver results, NetCallidus provides strategic internet marketing services to its clients and has developed search engine optimised content management and e-commerce solutions, both vital in a company's armoury to convert traffic.

NetCallidus' objective is to be a leading UK based, on-line strategic marketing company and solutions provider offering clients a high level of customer service, added value and significant long term return on investment.


NetCallidus has worked with both SME’s and large “Blue Chip” companies and its management team has a wealth of experience in both the public and private sectors.

The company’s commitment and focus to achieving increased financial results for its clients is the key to NetCallidus’ continued success. NetCallidus has a compliment of 26 staff who regard themselves as a significant part of their clients marketing team with a responsibility to deliver. NetCallidus likes to work closely with its customer’s organisations; attending sales and marketing meetings ensuring continued value is delivered.

Unit 2
Skyways House
Sywell Business Park
Sywell
Northants
NN6 0BN
United Kingdom

This release was published on openPR.