New Era of Big Tech: Disrupting Retail Banking Industry – “Technology Market” is growing in Huge Demand by 2026

Disrupting Retail Banking market study released by HTF MI offers complete industry assessment highlighting key aspects that would help the business players, stakeholders, strategy planners, and marketing executives to understand the market dynamics and growth potential. The current trends of Disrupting Retail Banking market is evaluated by analyzing key players as well as emerging players of various geography.

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Summary

This report provides in-depth analysis into the financial services strategies of technology companies. We look at their paths up until now, the products and services they have developed, their likely next moves, and how effective they will be at displacing the primary account relationship incumbent banks currently hold.

The increasing role technology plays in 21st century life has led to the banking sector being the latest industry to be disrupted. This has led traditional incumbent banks to make technology a key part of their strategic goals, including dedicated technology departments and chief technology officers as well as partnerships with technology giants. As technology and particularly data play an even greater role in financial services, it has become apparent that very little stands in the way of technology giants offering financial services themselves. They have the reach, resources, and brand to entice customers, who are more willing than ever to try new offerings due to the stagnant levels of service they have received over the last two decades.

Scope

- Tech companies are developing ecosystems on their platforms through which they hope to extract as much value from customers as possible. Previously tech companies only sought to collect user data, which they often sold on to third parties. Now data is increasingly being used internally to understand how to influence customer decision-making - particularly as it relates to the integrated marketplaces on their platforms.

- The approach to revenue generation by big tech companies has been monolithic. All companies have effectively prioritized growth at the expense of revenue, and have not monetized the vast majority of financial services products they have launched.

- While the likes of Facebook, Amazon, and Google are all entering financial services, they have each done so from different angles. This suggests there is no one way for such companies to enter the industry, meaning the threat to incumbents is larger than anticipated and cannot be precisely mapped.

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Reasons to Buy

- Gain an understanding of the technology companies entering financial services, as well as the approaches and products they have used to gain a foothold.

- Realize which tech companies are the biggest threats to incumbent banks and the timeline of how these threats are emerging.

- Understand the potential embedded finance has for technology companies, and the ease with which such companies can move into financial services.

1. Executive Summary
1.1 Market overview
1.2 Key findings
1.3 Critical success factors
1.4 Competitor update

2. Survey Data
3. Google
3.1 Google’s most significant movement into financial services has been via partnerships with incumbent banks
3.2 Due to Google’s size, brand, and history it is targeting the entire market, not a specific demographic
3.3 Google offers complementary products and a strong user experience/interface
3.4 Google’s marketing efforts have targeted existing customers as opposed to acquiring new ones
3.5 Google has multiple revenue streams, with the potential to monetize Google Pay
3.6 Google is best placed to disrupt financial services, but must be wary of anti-trust regulation

4. Amazon
4.1 Amazon has developed payment and lending infrastructure and is set to launch BNPL and banking services
4.2 Amazon is prioritizing existing customer and merchant relationships to increase ecosystem activity
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11. Appendix
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Craig Francis (PR & Marketing Manager)
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