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World Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis Global Opportunity Analysis and Industry Forecast, 2021 - 2027

06-10-2021 04:37 PM CET | IT, New Media & Software

Press release from: Allied Market Research

World Online Advertising Market by Search Engine Marketing,

The global internet advertising market size was valued at $319 billion in 2019, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027. Internet advertising is the process of using the internet as a medium to deliver marketing or promotional messages to an identified as well as intended audience. It helps to attract website traffic & brand exposure, and is designed to encourage the targeted consumer to engage in a specific action such as making a purchase. It is one of the most effective ways for all businesses to find new customers, expand their reach, and diversify their revenue streams. Businesses use internet advertising (such as banners, pay-per-call ads, pay-per-click ads, and pop-ups) in e-newsletters, on search engines, on compatible websites, and in online versions of magazines and newspapers as a way of reaching out to people who use the internet for shopping or to gather information. Internet advertising not only helps brands to find the right audience but it is also the fast & easy way of advertising, which helps keep the target audience engaged.

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On the basis of Ad format, the search engine advertising or search engine marketing segment exhibited the highest growth in the internet advertising industry in 2019, and is expected to maintain its dominance in the coming years due to the rise in number of consumers who are shopping and researching for products online. In addition, the increase in need of multinational companies to become more reachable, searchable, and visible across the internet propels the growth of the search engine advertising market. However, the social media advertising segment is expected to witness the highest growth as the due to the accelerating demand of social media platforms.

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By platform type, the global internet advertising market share was dominated by the mobile segment in 2019, and is expected to maintain its dominance in the coming years due to various factors such as increase in mobile device and mobile internet users, growth in popularity of social media, and time spent on mobile devices. Furthermore, the key players-operating in the mobile-based advertising industry create and develop mobile advertising content that can easily support mobile devices. Moreover, rise in trend of e-commerce and m-commerce further propels growth in internet advertising on mobile platform as more and more people use their mobile phones to browse the internet and enjoy internet-based shopping services.

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About Allied Market Research:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in
Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched
quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business
insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their
respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods,
Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics,
Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.
We are in professional corporate relations with various companies and this helps us in digging out market data
that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every
data presented in the reports published by us is extracted through primary interviews with top officials from leading
companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and
discussion with knowledgeable professionals and analysts in the industry.

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