Digital Out of Home Market Size to Witness Huge Growth in 2021-2027: Technology and Market Analysis by JCDecaux SA, Adspace Network, Inc., Fairway Outdoor Advertising, Bell Media, Primedia Outdoor
Scope of The Report:
Digital out of home is a kind of advertising, which gets to the users via digital billboards in subways, airports, street furniture’s, and bus stops among others when they are out of their homes. The advertisers are quickly opting for digital out of home ads as it elevates the brand recognition as well as the digital billboards are able to show various ads in a single screen. As most of the users spend their time going to malls, work, and different places out of home, the advertisers need their brands or products to reach each person all over the globe.
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Digital Out of Home Companies:
The major players included in the global digital out of home market forecast are,
• Lamar Advertising Company
• JCDecaux SA
• Adspace Network, Inc.
• Fairway Outdoor Advertising
• Bell Media
• Primedia Outdoor
Digital Out of Home Market Key Segments:
By Application Type:
By Product Type:
• Street Furniture
By Vertical Type:
• Corporate and Government
By Retail Type
• Banking, Financial Services and Insurance (BFSI)
The Global Digital Out Of Home Market Is Majorly Powered By The Acceptance Of Digital Advertising In The Advertising Industry
The global digital out of home market is majorly powered by the acceptance of digital advertising in the advertising industry and the advertisers are selecting digital out of home advertising for enhanced penetration to consumers and brand recognition, as users spend most of their time outside roaming via taxis, subways buses, and subways. With latest technical developments in the digital out of home advertising, the digital out of home advertising is being taken to a next stage.
For example, one of the major players Ocean Outdoors Media Eyes rolled out a new tech for digital out of home advertising where three LED screens together with sensors and cameras, which recognize the age group of individuals passing by the digital billboard, and shows as per the viewers. The standards for digital out of home advertising such as the size and content in different areas and the volatile price of digital out of home advertising may pose as a limitation to the global digital out of home market.
Market by Regional Analysis
North America (USA, Canada, Mexico), Europe (UK, France, Germany, Russia, Rest of Europe), Asia-Pacific (China, South Korea, India, Japan, Rest of Asia-Pacific), LAMEA, Latin America, Middle East, Africa
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