Food and Beverage Coding and Marking Equipment Market

Global Food and Beverage Coding and Marking Equipment Market: Introduction

Food and beverage coding and marking equipment are used to provide product specific information.
Common coding and marking formats include QR codes, barcodes, and 2D codes. It also includes information about the manufacturing date, product price, shelf life, expiry date, batch number, ingredients, and industry certifications.

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Global Food and Beverage Coding and Marking Equipment Market Dynamics

The growing need for brand protection and product differentiation in order to prevent counterfeiting is considered to be one of the key factors affecting the growth of the food and beverage coding and marking equipment market.
In today’s world, counterfeiting is one of the major challenges faced by leading food and beverage companies. Counterfeiting directly affects the profit of the company. Food and beverage companies are concerned about their brand image and customer retention. All these factors force manufacturers to implement coding and marking in the packaging process of their products to differentiate them and maintain product authenticity efficiently.

Adoption of advanced coding systems with integrated tracking enable users to improve supply chain visibility.

The food and beverage industry has adopted advanced coding technologies such as overt coding, smart coding, and covert coding into the production process to efficiently enhance operations.

Therefore, adoption of advanced coding solutions and growing need for brand protection are expected to boost the adoption of coding and marking equipment in the food and beverage industry in the upcoming years.
food and beverage coding and marking equipment market

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Global Food and Beverage Coding and Marking Equipment Market: Segmentation Analysis
On the basis of technology, the global food and beverage coding and marking equipment market can be divided into continuous inkjet, print and apply labeling machine, piezoelectric inkjet, thermal transfer overprinting, laser technology, valve inkjet, and thermal inkjet.

The continuous inkjet technology segment accounted for major share in the food and beverage coding and marking equipment market in 2018 due to its several advantages such as use of non-printing technology, versatile nature, and scope for printing on any substrate.
On the basis of packaging code, the food and beverage coding and marking equipment market is bifurcated into primary packaging code and secondary packaging code.

Primary packaging code segment held the leading share of the food and beverage coding and marking equipment market in 2018; its share is expected to decrease by the end of the forecast period. Secondary packaging code segment is anticipated to expand at a rapid pace in the food and beverage coding and marking equipment market in the near future.

Based on application, the market is categorized into food industry and beverage industry.
Europe to Lead the Global Market for Food and Beverage Coding and Marking Equipment
In terms of region, the global food and beverage coding and marking equipment market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa
Europe is likely to dominate the global food and beverage coding and marking equipment market from 2019 to 2027, followed by North America and Asia Pacific. European Union has introduced strict regulations for labeling, coding, and marking of food and beverages.

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