Analysis of COVID-19 Crisis-driven Growth Opportunities in Frozen Smoothie Market

Frozen Smoothie is smoothie in a frozen form or a powder form which can be consumed directly after adding water, milk or juice in it. The frozen smoothie is gaining traction in the market due to its taste and smooth texture which is attracting adults as well as kids. In U.S. frozen smoothie is being served in schools and children also take packets of frozen smoothie to consume during lunch due to a unique color, high nutritional contents, and a smooth flavor. In U.S. consumers are preferring organic smoothie which is prepared from organic fruits due to health concerns of the parents towards their kids.

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In Western Europe, the frozen smoothie is one of the most growing processed food product due to its features and high consumption of fruit and fruit products in the region. Western Europe is the largest consumer of fruits in the world and also one of the biggest consumer of processed fruit products. The frozen smoothie is a new and unique product which is gaining preferences due to great attraction towards fruit in Europe. The production of Frozen Smoothie requires extraction of juice, preparation of puree and then conversion to powder form or frozen form. Most of the companies are selling Frozen Smoothies in powder form, and some are freezing the smoothie by IQF process to maintain the nutritional contents in it. Frozen Smoothie market has expected to witness a rise in demand due to great taste and valuable nutritional contents globally.

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Frozen Smoothie: Market Dynamics

Frozen Smoothie market is mainly driven by the changing consumer preferences towards healthy and ready to eat foods. Frozen smoothie can be prepared by applying minimum efforts and can be consumed anywhere. Changing preference toward nutritious and healthy products is the new trend for which companies are launching innovative products to supplement the demand for processed fruits in the modern society. Frozen Smoothie market will face a surge in demand as many food producing companies started focusing on frozen smoothie due to growing demand in the market. Frozen Smoothie has a long shelf life due to which Frozen Smoothie market is expected to increase during the forecast period.

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However, Frozen Smoothie comes along with many restraints. Frozen Smoothie is a processed product and comes with added preservative, colorant and other harmful ingredients which can decline its market since consumers don’t prefer any adulteration in fruit products. Europe has stringent rules against all these ingredients which can increase the price of frozen puree and decrease its market share.

Frozen Smoothie market has an opportunity to replace raw fruit consumption due to changing food preferences.

Frozen Smoothie: Market Segmentation

Frozen Smoothie market can be segmented on the basis of fruit type, which include:

Mango
Strawberry
Apple
Guava
Citrus fruit
Berries
Others (pear, kiwi fruit, passion fruit, etc.)
Frozen Smoothie market can be segmented on the basis of type, which include:

Powder
Frozen Liquid Form
Frozen Smoothie: Segment Outlook

Frozen Smoothie market can be segmented on the basis of type which includes mango, strawberry, apple, guava, citrus fruit, berries, and others (pear, kiwi fruit, passion fruit, etc.). The Frozen Smoothie market can also be segmented on the basis of type which includes powder and frozen liquid form.

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Frozen Smoothie: Regional Outlook

Regional coverage for Frozen Smoothie market includes North America, Latin America, Europe, Asia-Pacific and China and the Middle East and Africa. Frozen Smoothie market witnesses a high demand in North America region due to the vast consumption. Changing consumer perceptions in this areas will boost the growth of the market. However, the Frozen Smoothie market is expected to grow significantly in North America and Europe region as consumers have widely adopted this Puree.

Frozen Smoothie: Market Players

The market participants in Frozen Smoothie market are Jamba Juice Company, Dole food company, Pitaya Plus, Yoplait USA Inc, Welch Foods, Sambazon, Inc., Farmers Land Food GmbH and many more.

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