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The term ‘racket sports’ includes badminton, real tennis, squash, table tennis, and lawn tennis. A racket sport is a sport played with a hollow rubber ball, tennis ball, or shuttlecoc. A racket sport can be played in an indoor or outdoor place. Racket sports offer various health benefits to the body. These include strengthening of the bones and the muscles; improvement in balance, coordination, and flexibility; burning of calories; stress reduction; and lowering of other health risks. Due to these benefits, consumers are increasingly getting attracted toward racket sports. This has increased the demand for racket sports equipment over the period of time. Racket sports equipment are made of light weight, breathable, washable, and ecofriendly materials. Moreover, they are available in different sizes, lengths, and weights. The process of design and manufacture of racket sports equipment has changed considerably over the period of time.

Currently, manufacturers are more focused on innovations and launch of new brands of racket sports equipment. This is an important factor driving the racket sports equipment market. Moreover, vendors are more focused on addressing the specific needs of consumers. Furthermore, factors such as rising standards of living and increasing disposable income of middle-class families are expected to augment the global racket sports equipment market in the next few years. On the other hand, counterfeiting and grey market activity are increasing at a rapid pace all over the world. This has significantly hampered the sale of all leading, global brands of racket sports equipment across the world.

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The global racket sports equipment market can be segmented based on product, application, end-user, distribution channel, and geography. Based on product, the racket sports equipment market can be classified into racquets, balls, eyewear, racket bags, racquet caddies, and accessories. Recycled polyester is mostly used for production of racket sports equipment. Based on application, the racket sports equipment market can be classified into badminton, racquetball, real tennis, squash, table tennis, and lawn tennis. In terms of end-user, the racket sports equipment market can be segmented into men, women, and kids.

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Based on distribution channel, the racket sports equipment market can be segregated into online and offline. The offline segment can be sub-divided into supermarkets/hypermarkets, specialty stores, multi-brand stores, and others. The online segment is expected to witness rapid growth in the next few years, owing to technological advancements and rise in smart phone usage among people. Geographically, the global racket sports equipment market can be classified into Asia Pacific (India, China, and Japan), Europe (the U.K., France, and Germany), Middle East & Africa (GCC and South Africa), North America (the U.S. and Canada), and South America (Brazil).

The global racket sports equipment has undergone several transformations over the years. North America is expected to hold a leading share of the global racket sports equipment market during the forecast period, followed by Europe. The North America market is led by the U.S., as the country has a large number of individuals involved in playing tennis, racquetball, etc. Asia Pacific is expected to be the rapidly expanding market for racket sports equipment during the forecast period, due to easy availability of raw materials and inexpensive labor in the region. The market in South America and Middle East & Africa is anticipated to expand at a steady growth rate during the forecast period.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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