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nonstopConsulting is first European affiliate agency launching new Google PPA service

06-27-2007 10:06 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: nonstopConsulting

experience the difference in performance marketing

experience the difference in performance marketing

Google recently announced the worldwide expansion of its Pay-Per-Action (PPA) Advertising System. nonstopConsulting already has launched its first client on the new service.

Pay-Per-Action is a new service by Google for Affiliate Marketing and is offered parallel to the well known AdWords system, which is popular for Search Engine Marketing. Different from traditional AdWords, which are charged on a Pay-Per-Click scheme and placed along Google search results, Google PPA offers a worldwide affiliate network consisting of websites that have joined the Google Content Network. Paying only for performance such as lead or sale, text or graphical ads can be placed within this affiliate network using an automatic targeting system based on Google algorithms.

With this new offer Google extends its services to include a full featured affiliate network. As part of our "best of breed" multi-network strategy we naturally include Google Pay-Per-Action into the existing virtual affiliate networks we already run for our clients.” Peter Potthast, MD nonstopconsulting.

Utilising our unique affiliate management solution, our clients have access to a virtual affiliate network spanning Europe and the US. Integrating the best solutions available for every individual market this strategy offers unrivalled performance. Centralised reporting, simplified accounting and worldwide Key-Account-Management give our clients a one-stop experience when dealing with their worldwide affiliate efforts. Of course Google Pay-Per-Action is integrated seamlessly within this strategy and will be used in all international markets.

More info under: http://www.google.com/intl/en/press/annc/payperaction.html.

For more details please contact
Peter Potthast
pp@nonstopconsulting.net

nonstopConsulting was originally founded in Munich end of 2001 by Thomas Peters. Services and solutions have focused on Affiliate Marketing Management and Cash-Back promotions in the German speaking regions in Europe. In between the group still has a particular expertise on Affiliate Marketing Management but has also expand its business into Keyword Advertising/SEM campaign management. Based on more than 5 years of experience nonstopconsulting has developed dedicated tools for Affiliate Marketing and has pioneered the concept of a “virtual Affiliate Network”. To strengthen the international business a dedicated legal entity – nonstopConsulting International – has been set up co-founded and headed by Peter Potthast and Ralf Hein. In total a multilingual team of approx. 35 experts offers implementation and management of Affiliate Marketing Programmes as well as SEM-campaigns. As industry know-how becomes more and more important to our clients the group has formed three divisions: eTail/Retail – Travel/Airlines – Finance. This structure allows us to support global acting customers as well as local players at it’s best. As an independent performance marketing agency nonstopConsulting has teamed up with all leading Affiliate and Ad Networks in Europe&UK, in US, Canada and Australia and is a Google certified company.

nonstopConsulting
International GmbH
Firkenweg 1
D-85774 Unterföhring / Munich
- Germany -

PR contact
Peter Potthast
pp@nonstopconsulting.net
+49-89.995294.16

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