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As Fertility Treatments Soar, ELANZA Wellness Launches Curated Clinic Discovery Tool, Backed By Top Doctors.

05-28-2021 09:05 AM CET | Health & Medicine

Press release from: ELANZA Wellness

ELANZA Wellness fertility clinic discovery platform

ELANZA Wellness fertility clinic discovery platform

ELANZA Wellness, a Techstars New York digital health company is revolutionizing reproductive healthcare. It helps people discover fertility care and provides innovative ways to tackle the fertility decline crisis. Its new clinic discovery website is fast becoming the new best place for people to find a fertility doctor they feel confident and comfortable with.

At a time when scientists predict most couples may have to use assisted reproduction by 2045, ELANZA Wellness has partnered with a wave of fertility clinics embracing innovation and focused on driving better patient experiences.

Taking inspiration from dating sites, the clinic discovery directory - currently in beta launch - takes an overwhelming process and creates a more engaging, personality-led experience that showcases the humans behind the numbers in fertility care.

Co-founder and CEO Brittany Hawkins, who started the company after her own experiences of searching for fertility care, said: “Choosing the right care provider is a critical first step - but ‘right’ means something different to all of us.”

70% of patients who have undergone fertility treatment say that finding a clinic that “fits” their personality and unique needs is the most important factor when picking a clinic and a more important differentiator to them than success rates and cost, which increasingly tend to converge around industry standards.

“For most clinics, you're going to have very similar success rates. What's more important is that you get what you need to succeed for you as a unique individual,” said Carolyn Givens, MD, a fertility specialist at launch partner Pacific Fertility Center in San Francisco.

Despite more digital search options available for people to locate medical services online, these are often presented as static lists of facts and miss the critical human chemistry element, which ELANZA conveys through curated multimedia resources.

“I personally think that looking at success rates is completely bogus when you're trying to evaluate a fertility clinic. Success rates...are so standardized these days,” said Gabriel Bogner, co-founder of MATE Fertility, another launch partner. “You want to look more at the qualitative data...I think it needs to be switched around from ‘this is the number’ to ‘what was the overall patient experience?”

Additionally, the volume of options presented in conventional ‘yellow pages’ approaches to search listings can lead to ‘analysis by paralysis,’ according to surveys, which can delay care by several months and cause unnecessary expenditure as people book consultations at multiple clinics in order to understand more about the ethos, personality and individual approach of care providers. The discovery platform brings efficiency, energy and more agency to the process.

“We are excited to give people the opportunity to pre-vet doctors on areas that actually matter most to them, whilst cutting through some of the meaningless data points that often make the process stress-inducing.” says Hawkins. “It’s our goal to further develop this out into a truly simple and engaging ‘doctor dating’ experience where everyone can find a great match without having to invest so much time and money meeting with multiple doctors.”

The directory is now live in beta release for clinic searches in California, New York/New Jersey and other key locations with a host of leading-edge fertility clinic partners including Fertility Cloud, Kindbody, Mate Fertility, Pacific Fertility Center, Western Fertility Institute and more.

Ready to find a match? Visit www.elanzawellness.com/fertilityclinics to view the videos now.

Brittany Hawkins
CEO of ELANZA Wellness
brittany@elanzawellness.com
+17073399378
www.elanzawellness.com
@elanzawellness

ELANZA Wellness is a healthtech company revolutionizing reproductive healthcare. A Techstars New York backed startup, it helps people firstly discover fertility care and then make lifestyle changes to help prepare them to get the best out of treatment, via its personalized and personable technology-driven care platform.

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