Vue.ai Launches ‘Dressing Room’ by VueModel
Virtual Dressing Rooms are Fashion Ecommerce’s Next Big ThingREDWOOD CITY, Calif. – May 26, 2021 – Vue.ai, the leading platform for intelligent retail automation, today announced the launch of their newest product ‘Dressing Room’ by VueModel. The product, which is an individual offering within VueModel, promises to be an engaging tool for shoppers to mix and match looks, visualise items on models that are most relevant to their body types, sizes and ethnicities, making for an extremely personalized and inclusive dressing room experience in real time. Vue.ai serves 100+ global customers in the retail industry including ThredUp, Mercado Libre, El Corte Ingles and more.
Why Virtual Dressing Rooms and Why Now?
They’re pandemic-friendly -
Despite vaccination efforts, we’re seeing second and third waves shape how retailers are adapting to the crisis globally. While retail is bouncing back, the same cannot be said for brick-and-mortar formats. eCommerce sales are still at an all-time high as customers find themselves shopping online in the convenience of their own homes. They still want meaningful and relevant experiences online, and virtual dressing rooms enable shoppers to do that in a frictionless manner.
They’re high touch, at scale -
Recent surveys have shown that shoppers are three times more likely to buy products when shown on models most relevant to them. Unlike a regular eCommerce experience, the Virtual Dressing Room gives shoppers an opportunity to become their own stylists, put together different looks and visualise outfits on models on a screen from anywhere in the world. The ability to create a one-to-one personalised dressing room experience for each shopper also poses an advantage to the retailer, helping them increase shopper engagement and basket sizes. The ‘try before you buy’ method also enables cross selling and improves product discovery among different clothing categories, various collections within a brand and multiple brands in a marketplace.
They support inclusivity -
By using this inclusive A.I. tool with diverse models, retailers can provide a relatable experience for their shoppers. Models can be chosen based on ethnicities and body types closest to the shopper’s preference. With the Dressing Room, brands can turn first time visitors into long term customers by providing a holistic shopping experience that leads to faster acquisition, and eventually, retention.
“There is a massive opportunity for retailers to drop legacy practices and invest in new AI-driven technology that’s sure to change the game. With digitised models and virtual dressing rooms, we enable retailers to go-to market faster than they ever have, increase average order values and tackle one of fashion’s biggest problems, returns. If there was ever a time to experiment with technology like this, it’s now", says Costa Colbert, Chief Scientist at Vue.ai.
About VueModel:
Vue.ai the leading A.I. solution provider for the retail industry features models of different ethnicities, sizes, and gender to enable fashion retailers across the globe to build on-model fashion imagery using A.I. This technology has the potential to be used as a time and money-saving measure by retailers, as the possibilities for what can be created with the AI-generated fashion models are virtually endless. Using Generative Adversarial Networks (GANs) they allow retailers to understand the features that represent an apparel - silhouette, the type of sleeve, neckline, design elements, patterns, the features that represent the model - body parts, shape, musculature and skin tone, etc. The tech learns to construct the apparel fitted on the model, that then morphs different parts of the apparel onto the model as it would when naturally worn by a human. The models are trained with a lot of data over several days in high performance computers. Generative Adversarial Networks (GANs) also allow the retailers to upload on-mannequin apparel images and download images of models wearing the apparel; the technology transforms them on the mannequin apparel to the model wearing them. This technology helps save time and cuts down the hassles that come with photoshoots. Each model in the library is a true representation of a real fit model; digitized for the virtual world, including their measurements, shape, and posture.
Media Contact
Akshara Subramanian
Director of Customer Marketing & PR
press@vue.ai
203 Redwood Shores Pkwy,
#540 Redwood City,
California 94065
Ph : +1 650 204-5125, +91 44 24991995
Email : press@vue.ai
Vue.ai was launched by Ashwini Asokan and Anand Chandrasekaran in 2016 as the first end-to-end intelligent retail automation platform from its parent company Mad Street Den. The team is comprised of neuroscientists and A.I. experts from IBM, Intel and DARPA. The company serves major retailers across the US, UK, Europe, Japan, India, Middle East and Latin America.
For more information about Vue.ai, please visit https://vue.ai/
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Vue.ai Launches ‘Dressing Room’ by VueModel here
News-ID: 2291236 • Views: …
More Releases for Vue
Remote Proctoring Market Is Booming Worldwide | SMOWL, PSI Services, Pearson VUE …
Global Remote Proctoring Market by Player, Region, Type, Application and Sales Channel is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support. The report provides information on market trends and development, growth drivers, technologies, and the changing investment structure of the Global Remote Proctoring Market. Some of the key players profiled in the study are PSI…
Online Event Ticketing Market is Going to Boom with Fandango, Vue Entertainment, …
Global Online Event Ticketing Market Development Strategy Pre and Post COVID-19, by Corporate Strategy Analysis, Landscape, Type, Application, and Leading 20 Countries , Covid 19 Outbreak Impact research report added by Report Ocean, is an in-depth analysis of market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.…
Online Proctoring Services for Higher Education Market Is Booming Worldwide | Pr …
According to Qurate Research's research experts, "Global Online Proctoring Services for Higher Education Market 2022 Insights, Size, Share, Growth, Opportunities, Emerging Trends, Forecast to 2028." The study is an anthology of in-depth research studies on many aspects of the global Online Proctoring Services for Higher Education industry. It is an admirable effort to offer a true, transparent picture of the current and future conditions of the global Online Proctoring Services…
Online Proctoring Services for Higher Education Market 2021 - ProctorU, Pearson …
The Online Proctoring Services for Higher Education Market report delivered is the most relevant, exclusive, reasonable, and admirable market research report depending upon the business needs. The market strategies mainly include new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others that boost their footprints in this market. This market report gives an edge to compete and to outdo the competition. The market report also evaluates the growth rate…
Live Video Streaming Services Market May See a Big Move | Netflix, Hulu, Amazon …
"SWOT Analysis of Live Video Streaming Services, Professional Survey Report Including Top Most Global Players Analysis with CAGR and Stock Market Up and Down."
The Live Video Streaming Services Market research report presents an all-inclusive study of the Live Video Streaming Services market. The report includes all the major trends and technologies performing a major role in the Live Video Streaming Services market development during the forecast period. The key players…
Live Streaming Market 2020-2026: Global Analysis by Key Players - Netflix, Hulu, …
Live Streaming Market 2020
Report Overview
The report published on the global Live Streaming market is a comprehensive survey of the different market factors driving or inhibiting the market growth. The overview provided by this report gives the product definition and scope. The market status and size in terms of the value and volume have been studied at the global, regional, and company level. The key players in the market involved in…