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Press release Launches ‘Dressing Room’ by VueModel

05-26-2021 05:06 PM CET | IT, New Media & Software

Press release from: Mad Street Den



Virtual Dressing Rooms are Fashion Ecommerce’s Next Big Thing
REDWOOD CITY, Calif. ​– ​May 26, 2021 ​– V​​, the leading platform for intelligent retail automation, today announced the launch of their newest product ‘Dressing Room’ by VueModel. The product, which is an individual offering within VueModel, promises to be an engaging tool for shoppers to mix and match looks, visualise items on models that are most relevant to their body types, sizes and ethnicities, making for an extremely personalized and inclusive dressing room experience in real time. serves 100+ global customers in the retail industry including ThredUp, Mercado Libre, El Corte Ingles and more.
Why Virtual Dressing Rooms and Why Now?

They’re pandemic-friendly -
Despite vaccination efforts, we’re seeing second and third waves shape how retailers are adapting to the crisis globally. While retail is bouncing back, the same cannot be said for brick-and-mortar formats. eCommerce sales are still at an all-time high as customers find themselves shopping online in the convenience of their own homes. They still want meaningful and relevant experiences online, and virtual dressing rooms enable shoppers to do that in a frictionless manner.

They’re high touch, at scale -
Recent surveys have shown that shoppers are three times more likely to buy products when shown on models most relevant to them. Unlike a regular eCommerce experience, the Virtual Dressing Room gives shoppers an opportunity to become their own stylists, put together different looks and visualise outfits on models on a screen from anywhere in the world. The ability to create a one-to-one personalised dressing room experience for each shopper also poses an advantage to the retailer, helping them increase shopper engagement and basket sizes. The ‘try before you buy’ method also enables cross selling and improves product discovery among different clothing categories, various collections within a brand and multiple brands in a marketplace.

They support inclusivity -
By using this inclusive A.I. tool with diverse models, retailers can provide a relatable experience for their shoppers. Models can be chosen based on ethnicities and body types closest to the shopper’s preference. With the Dressing Room, brands can turn first time visitors into long term customers by providing a holistic shopping experience that leads to faster acquisition, and eventually, retention.

“There is a massive opportunity for retailers to drop legacy practices and invest in new AI-driven technology that’s sure to change the game. With digitised models and virtual dressing rooms, we enable retailers to go-to market faster than they ever have, increase average order values and tackle one of fashion’s biggest problems, returns. If there was ever a time to experiment with technology like this, it’s now", says Costa Colbert, Chief Scientist at

About VueModel: the leading A.I. solution provider for the retail industry features models of different ethnicities, sizes, and gender to enable fashion retailers across the globe to build on-model fashion imagery using A.I. This technology has the potential to be used as a time and money-saving measure by retailers, as the possibilities for what can be created with the AI-generated fashion models are virtually endless. Using Generative Adversarial Networks (GANs) they allow retailers to understand the features that represent an apparel - silhouette, the type of sleeve, neckline, design elements, patterns, the features that represent the model - body parts, shape, musculature and skin tone, etc. The tech learns to construct the apparel fitted on the model, that then morphs different parts of the apparel onto the model as it would when naturally worn by a human. The models are trained with a lot of data over several days in high performance computers. Generative Adversarial Networks (GANs) also allow the retailers to upload on-mannequin apparel images and download images of models wearing the apparel; the technology transforms them on the mannequin apparel to the model wearing them. This technology helps save time and cuts down the hassles that come with photoshoots. Each model in the library is a true representation of a real fit model; digitized for the virtual world, including their measurements, shape, and posture.

Media Contact
Akshara Subramanian
Director of Customer Marketing & PR

203 Redwood Shores Pkwy,
#540 Redwood City,
California 94065
Ph : +1 650 204-5125, +91 44 24991995
Email : was launched by Ashwini Asokan and Anand Chandrasekaran in 2016 as the first end-to-end intelligent retail automation platform from its parent company ​Mad Street Den​. The team is comprised of neuroscientists and A.I. experts from IBM, Intel and DARPA. The company serves major retailers across the US, UK, Europe, Japan, India, Middle East and Latin America.

For more information about, please visit ​​

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