Italian Broadcasting Company launches advertising agency to serve businesses that wish to reach a targeted audience interested in Italian products, services and travel to Italy

Italian Broadcasting Company announced today the launch of its in-house advertising and marketing agency to serve businesses that wish to reach with video a targeted audience interested in Italian products, Made in Italy brands, services and travel to Italy.

Video and TV distribution is transforming from a centrally controlled and programmed broadcast system to a new model that is on-demand, multi-device, and organized around viewer control and participation. This gives marketers opportunities to leverage powerful new consumer engagement opportunities that:

* Engage consumers in less cluttered environments,
* Develop new accountability models, and
* Enable new messaging and engagement strategies.

To reach the fragmented audience on the Internet The Italian Broadcasting Company has built a network-based advertising solution to re-aggregate fragmented audiences into efficient and accountable opportunities. "Utilizing our Internet television network, www.WebVisionItaly.com, as well as video content guides like YouTube, MetaCafe, Veoh, Brightcove and others we have built an opt-in permission-based subscriber list to the video programs we distribute," said the company's founder Ronald W. Del Sesto. "We generate single reports that detail whom watched each video by each distribution vehicle. Our proprietary content distribution and management system gives advertisers more effective and accountable marketing solutions that maintain the scale advantage of today's TV-based marketplace."

The Italian Broadcasting Company's solutions effectively optimize the fragmented reality of a multi-device, consumer-controlled media landscape. The Italian Broadcasting Company provides advertisers and marketers with accountable, interactive online video advertising solutions. "Our proprietary system was developed in-house to build the Company's Internet television audience in six months from zero to over 2,000 unique visitors daily. Our Internet television audience are consumers who are specifically interested in all things Italian and purchase goods and services that carry the "Made in Italy" brand. Now we are using these solutions and techniques for our customers who want to market and advertise to an audience interested in Italian products and travel to Italy."

The Italian Broadcasting Company's full-service advertising agency is qualified to:

1) Create an Internet video marketing plan;
2) Work with customers to write a script and create storyboards to produce short-form, direct response, or episodic stories;
3) Shoot new video and take existing video and photographs and do the video editing;
4) Distribute the video to a highly targeted audience; and
5) Host and distribute video for play on customer's website.

The Italian Broadcasting Company's Internet video marketing strategies and techniques are aimed at both brand building and generating qualified leads.

The growth of online video consumption in the United States is intense.

* Approximately 95 million U.S. home users now connect to the
Internet via high-speed broadband connectivity.
* More than 105 million U.S. online users stream video content on a
monthly basis.
* Major TV/cable networks have launched prime-time, sports, news and
custom programming extensions online for direct consumer viewing
(both ad-supported and pay media based).
* Music video consumption has shifted from a TV-based model to an
on-demand, online distribution model.
* Movie studios are quickly embracing the pay download market as a
viable alternative to high-cost DVD and indirect retail-based
distribution models.

Italian Broadcasting Company's Internet television network, www.WebVisionItaly.com, audience watches over 6,000 videos daily. An additional 1,000 videos per day are viewed via the Company's network-based advertising solution that re-aggregates fragmented audiences into efficient and accountable network of content guides such as Veoh, YouTube, MetaCafe, etc.

Italy's regions, Italy's provinces, travel agents who market travel to Italy and Italian product companies who wish to reach an English-speaking audience via Internet video should contact the Italian Broadcasting Company for more information on its marketing and advertising strategy to execution services.

About WebVisionItaly

Web Vision Italy is the Internet's unique Italian television network that produces and distributes English-language television content about travel to Italy, Rome, Florence, Venice, Amalfi Coast, and regions of Italy and is the largest syndicate of Italy travel guide television programs. Television channels on the Italian Broadcasting Company's Internet television network and Broadband television network includes Italian Cooking, Italian Food, Hotels in Italy, Italy Travel Guide, and Restaurants in Italy. The objective is to give an authentic insight into travel to Italy, Italian culture and lifestyle by the means of film and video.

Italian Broadcasting Company's Web Vision Italy broadband television brand materializes as video podcast / Internet TV network / video archive. Web Vision Italy produces programs for its network. Web Vision Italy produces video commercials for Italian brands, Italian importers, Italian business, travel agencies who sell travel to Italy, and Italian companies that wish to reach the United States consumer through Internet video, Internet television, social networking, and other Internet based Web 2.0 media. Web Vision Italy webcasts two series: The “Italy Right Now!” series which provides information on current events in Italy and "Italian Kitchen" which focuses on regional Italian food prepared by authentic Italian chefs. Web Vision Italy Italian television network is widely distributed via its website and its programs about Italy on the network's Internet TV travel channel. Founded in September 1995, Web Vision Italy launched is Italian television network on the Internet in December 2006, and is growing its Internet audience base steadily at over 30% monthly. Until now Web Vision Italy produced, published and archived over 300+ Italy travel guide episodes. Italian television and Italy travel video guide is available on demand, anytime, with new TV programs about Italy added weekly. Website: www.WebVisionItaly.com /

Italian Broadcasting Company
49 Weybosset Street
Providence, RI 02903
Justin Del Sesto
401.339.4949
justin@webvisionitaly.com

This release was published on openPR.