ITZY Becomes Maybelline New York's First K-Pop Global Spokesmodels

Maybelline New York is thrilled to announce K-pop girl group ITZY as its newest global spokesmodels, making them the first South Korean idols to become the cosmetics giant's global muses!

ITZY members Yeji, Lia, Ryujin, Chaeryeong, and Yuna, will join Maybelline's exceptional roster of spokesmodels, which include Gigi Hadid and Emily Didonato, in representing the brand.

More than their dynamic presence, talent, and distinct personalities and sounds, ITZY is also known for their bold and eclectic fashion style that sets the trend among Gen Z-ers. ITZY's slogan, "All in us," echoes the group's core values—self-confidence and unconditional love—which also reflect on their music (see Not Shy and WANNABE). This girl group's spirit and message are well aligned with Maybelline's own brand values of being authentic, confident, and bold.

As a group, the members shared that they credit makeup in helping them express themselves in their own way while remaining true to the ITZY brand. Ryujin shared, "When we're on stage, we use makeup to try to express the extra confidence. I believe people of all ages have their own charms, so makeup could help them express this."

Trisha Ayyagari, Global Brand President of Maybelline New York, said, "ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful, and I am so excited to bring these voices to Maybelline!"

"We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community. It's a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us," ITZY members remarked.

The group is set to roll out their partnership in Asia this spring 2021 with campaigns for Maybelline New York's Hyper Easy Liquid Eyeliner, Ultimate Lipstick, and SuperStay. You can check out Maybelline announcing their collaboration with ITZY here: https://www.youtube.com/watch?v=K5B2JIuz60g

Visit https://www.maybelline.com.ph/ to learn more.

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Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.

This release was published on openPR.