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Application Security Market by Component (Software Tools (SAST and DAST) and Services), Size, Share & Trends Analysis Report By Product, By Application, By Region, And Segment Forecasts,2021 - 2028
Application security is the discipline of processes, tools, and practices to protect applications from threats throughout the entire application lifestyle. With the help of application security, organizations can protect all kinds of applications, such as legacy desktop, mobile, web, and micro services, used by internal and external stakeholders, including customers, business partners, and employees.Application security is the general practice of adding features to software to prevent a range of different threats. These threats include denial of service attacks, cyberattacks, data breaches, and data theft. It usually refers to steps that a business takes to identify, protect, and repair applications against security vulnerabilities.
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Factors, such as favorable government regulations, increase in sophisticated attacks, need for safety and security of confidential information, rise in number of third-party applications, and number of benefits provided by application security, including safety & security of confidential information, reduced risk, brand image protection, high customer confidence, and protection of data, drive the growth of the market. However, data breaches and negligence of application securities from organizations hinder the growth of the market. Furthermore, growth in penetration of smartphones, the evolution of Internet of Things (IoT), and new product launches are expected to create lucrative opportunities for the market.
Growth in need for safety and security of confidential information:
For any organizations, safety & security of their information and data is the primary concern, which is a major restrain to share personal information online. However, with the help of application security, online retail business and credit card company are expected to assure their customers that the information is safe with them, thereby driving the adoption of these solutions.
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The usage of technological advancement in wearable technology is growing rapidly. However, this enhancement also creates concerns for security. To address these concerns, key players of the market are launching advanced application security software. For instance, Data Theorem, Inc., a key player of the application security market, recently launched “Web Secure”. It is the industry’s first full-stack application security analyzer, which provides vulnerability analysis for modern web applications from the web-layer down to its embedded APIs and cloud resources. In addition, this new product enables DevOps and security teams to improve web application security testing for issues by identifying and helping remediate potential data breaches in modern web applications. These product launches and further integration of technology with the modern device are expected to provide lucrative opportunities for the market in the upcoming years.
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