Bellatrix retains aLine media for public relations

(Los Angeles, CA ~ July 11, 2012) – aLine media public relations announced today its collaboration with Bellatrix, a line of contemporary women’s clothing that promotes multi-functional feminine styles of demure blouses, classic jackets, and sophisticated yet fun dresses.

“I couldn’t be more excited to announce the partnership between Bellatrix and aLine media,” said the brand’s designer Karyn Kim, “I am confident that aLine’s expert knowledge and respected reputation within the industry will take our brand to that next level of notoriety and excitement, as we continue to create contemporary women’s clothing for the fashion-savvy consumer.”

Bellatrix founder Billy Kang notes “the partnership with aLine supports our efforts in launching an extensive marketing campaign that will increase our brand awareness and ultimately expand our customer base extensively. Furthermore it will help to establish our position in this industry as a go-to brand for affordable, fashion-forward clothing that complements each woman’s individual style, whether it be feminine and classic or fun and funky.”

About Bellatrix

Fashion-forward and consisting of only quality fabrics, Bellatrix blends classic pieces with unique prints, bold colors, and unexpected embellishments. These design elements, combined with thoughtfully planned textiles and fabrics, bring a unique twist to the minimalist design approach and classic silhouettes.

The collection was founded in 2009 by Catwalk to Sidewalk, Inc. owners Billy and Jenny Kang in collaboration with fashion designer Karyn Kim. The brand was created as an integral part of the company’s mission to become a focal point and powerful force in women’s retail both locally and worldwide. Bellatrix is the company’s way of serving the fashion-conscious consumer who is looking for an outlet for self-expression through her wardrobe. The collection is centered on key pieces of a woman’s wardrobe that can be mixed and matched for any occasion or mood.
The collection is available at Nordstrom, among other retailers. bellatrixclothing.com
About aLine media

aLine media is a full-service public relations firm with expertise in the development and execution of media coverage, event planning, artist representation, and brand marketing.

aLine media has been selected in marketing and brand expert Sportswear International’s “Who’s Who” as a leading public relations company every year since 2006. For aLine media’s complete client portfolio and more information go to alinemedia.com


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This release was published on openPR.