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A2P SMS Market Industry Verticals (BFSI, Healthcare & Life Sciences, Telecommunications &IT, Government Insights, Growth Analysis, Industry Challenges, Future Trends) Global Opportunity Analysis and Industry Forecast, 2021 – 2027
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The A2P SMS market is driven by numerous factors including globally increase in number of mobile users, expansion of A2P messaging services in mobile payment, mobile banking, and mobile health sector. Furthermore, increase in mobile activities by application marketer and developer acts as driver for ARP SMS market demand. A2P messaging services are widely used for broadcasting transactional SMS by a number of industries such as entertainment, banking, financial services, marketing, media, tourism, health, and retail which have led to increase in demand for A2P SMS market. However, certain factors such as phishing& spam message and concept of bulk SMS are acting as a restraining factor for the growth of A2P SMS market. Contrarily, increasing demand of mobile marketing and hybrid technology are expected to create significant opportunity for A2P SMS market in forecasted years.
Growth in mobile marketing activities by marketers, application developers, and brands
Application developers, marketers, and brands uses SMS services to strengthen their customer base, by updating their users with breaking news, campaign offer perks, location-based opportunities, and other important information.Impact of mobile marketing activities on the A2P SMS market is currently high due to the growing trend of SMS marketing in verticals across BFSI, hospitality, leisure, and advertising industries is driving the demand for A2P SMS market.
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SMS is used as a customer service tool, customer engagement tool, authentication and activation mechanism, and a service distributionoccupation byorganizations.Banking and financial institutions and ticketing services are widely adopting the practice of networking with their clients through SMS which is anticipated to fuel A2P SMS market. Availability of low-cost smartphones, along with rising penetration of mobile payments, Internet, and mobile banking is expected to drive A2P SMS market growth in the forecasted years.
Key benefits of the report:
This study presents the analytical depiction of the global A2P SMSindustry along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global A2P SMSmarket share.
The current market is quantitatively analyzed from 2021 to 2027 to highlight the global A2P SMSmarket growth scenario.
Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
The report provides a detailed global A2P SMS market analysis depending on competitive intensity and how the competition will take shape in coming years
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