openPR Logo
Press release

How Wellness Has Changed the Beauty Landscape?

05-11-2021 09:42 AM CET | Health & Medicine

Press release from: BeautySourcing.com

2020 was a rollercoaster year for the beauty industry with the onset of the raging COVID-19 pandemic. Not only were consumers denied the interactions that are intrinsic to beauty like in-store product testing and pampering at spas and salons, but they also had to adapt to new personal care and grooming routines.
Brands also found themselves under pressure to meet the moment. Fortunately, beauty brands and professionals poured out their creativity and explored digital landscapes, which were formerly uncharted, in order to connect with consumers and their communities more than ever before.
Consequently, the beauty industry has experienced a transformation with brands seeking to expand their identity and product offerings into broader categories including the $4.2 trillion global wellness industry.
Wellness meets beauty
As the COVID-19 pandemic has forced many consumers to become more aware of their health and lifestyles, investors expect to see wins as they capitalize on companies with greater overlap between beauty and wellness.
The convergence of beauty, wellness and nutrition as well as the momentum behind clean and ingestible beauty are expected to accelerate post-pandemic. This is because consumers are becoming more attuned to what they eat and put onto their bodies as a form of preventing personal health care.
In addition, ingestible beauty has only further accelerated as a trend owing to consumers’ focus on multi-functional products that improve their physical appearance and overall health.
According to Mouzon Wofford, the co-founder and CEO of Golde, 2021 will be a defining moment as the wellness space is solidified in the beauty industry.
Here are some of the important insights, trends and examples of brands succeeding in this ever-narrowing boundary between beauty and wellness.
Vitamins and supplements
Beauty supplements aren’t new to the industry. However, startups are increasingly providing vitamins and supplement suites that promise weight loss, stronger hair and clearer skin among other beauty benefits. A good example of this is in startups like Love Wellness, Moon Juice, Vital Proteins and HUM Nutrition, which continue to receive backing from investors to produce supplement solutions that combine beauty, women’s health and intimate care.
Active Beauty
Companies are expanding into on-demand wellness and beauty services owing to the intertwining of beauty and fitness in consumers’ daily routines. Active beauty, which encompasses athleisure and beauty also integrates post-workout wellness.
Several startups and established beauty brands are experimenting with skincare, body and other cosmetic products that target consumers with active lifestyles.
On the other hand, fitness brands are moving into beauty as they experiment with active beauty products like Lululemon’s dry shampoo and face moisturizer for post-workout personal care.
Amorepacific also recently tapped into the post-workout personal care brand segment with its CUBEME supplement and other beauty supplements that aim to promote weight loss and combat urban lifestyle stressors among other wellness benefits.
Travel and hospitality
Most consumers would love to carry their wellness routines along with them as they travel or move about. To meet this need, the hospitality and travel sectors have significantly overlapped with the beauty industry, which has borne partnerships like Sunday Riley and United Airlines or Elemis and British Airways.
Not only that, but there’s an increased popularity in wellness cruises, which has also led to partnerships between beauty and wellness brands. For instance, the Canyon Ranch has partnered with many wellness cruises to offer fitness classes, spa treatments and other amenities for on-the-go travelers.
Increased beauty co-investment opportunities are expected going forward as beauty and other wellness sectors converge along with players in the retail space.
Wellness retail and pop-ups
Retailers are revitalizing their brands using wellness products, shops, and pop-ups. This trend is also spreading beyond beauty shops to home good companies that have hopped onto the wellness trend in a bid to drive growth.
Big box drugstores and retailers are turning themselves into destinations while new concepts and shops emerge as brands look to monetize the wellness opportunity.
Personalized beauty and wellness
While personalization is still in its early innings, it’s a trend that will continue to grow and be used by consumer companies. Next-gen nutrition companies are using tech to offer personalized nutrition with a focus on chatbots, mobile-first approaches, and a holistic emphasis on wellness.
Some clear examples of this trend include AF Ventures and The Nue Co., Function of Beauty’s move into Target, and Big Food’s experimentation with genomics-based nutrition.
Moreover, as personalized beauty and wellness brands get into the traditional retail space, they’ll still offer the personalization that customers are now accustomed to.
Beauty brands are investing in data, artificial intelligence (AI) and mass personalization as consumers become even more health-conscious and want to live knowing how to optimize their health based on algorithms and AI.
This personalization trend is expected to expand into even more spaces including beverages, sports nutrition and hydration.
Anti-aging Therapy
Numerous treatments are currently being investigated to find out whether it’s possible to prevent ageing in our tissues, molecules and cells.
So far, ageing is known to be caused by nine biological mechanisms. However, there’s a move to invest more in novel treatments that seek to slow ageing by shortening the period of disease or extending our total lifespan while keeping the disease period the same.
In order to tackle mortality and increase human lifespan, more startups are leveraging new therapies and technologies. Wellness companies are also working in this space as they seek to combat mortality through new anti-aging research and technologies that are gaining traction.
Wrapping Up
The global pandemic has redefined the meaning of mental and physical wellness over the past year. As beauty and wellness converge, the future of more inclusive and accessible tools is looking brighter for 2021 and beyond.
These emerging and expanding trends primed to aid health and happiness are opening new holistic ways of self-care as consumers recalibrate and reset for the new normal.
We expect to see several beauty brands capitalizing on these shifts and drive growth of their new wellness-focused products through strategic consumer awareness and online communities.

As wellness is so trendy in the beauty market, BeautySourcing will collaborate with Independent Beauty Association to hold a webinar covering topics ‘Biology of beauty and wellness’, ‘How to understand the consumers’ view of beauty and wellness’ as well as ‘What is the next trends in well-being and how to successfully navigate the change’. Don’t miss our webinar set to open at 01:00 PM(EST) on May 12, 2021. Register right now!

Bijou Wu
BeautySourcing.com
Marketing Manager
Tel: +1-646-653 2838
Email: Bijou.Wu@beautysourcing.com
Web: www.beautysourcing.com
Add: 62 West 47th Street,Suite 14A11 New York, NY 10036

BeautySourcing.com power the growth of global beauty supply side. With more than 15 years of experience leading exhibitors to attend 100 worldwide beauty trade shows. We are expert in reviewing suppliers capabilities and making the most use of the worldwide resources of beauty trade shows. With the outbreak of COVID-19, International flight suspensions caused a big impact in beauty supply side sourcing trade. Concerned people in the industry are welcome to engage in interaction with one another during normal trade shows, BeautySourcing.com create a new digital normal for you to one stop sourcing all the products and exhibitors from all global beauty events.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release How Wellness Has Changed the Beauty Landscape? here

News-ID: 2282664 • Views: 402

More Releases from BeautySourcing.com

Join BeautySourcing to Set Your B2B Trade on "The Digital Express"
In recent years, cosmetic trade has experienced tremendous changes. Digital sourcing has become a popular way among global buyers. Especially the COVID-19 pandemic accelerates such shift. The increased pace of digital transformation over the past two years means a big shift in the way field sales representatives reach potential customers. In the past, B2B sales representatives took on an assigned sales territory and they met with their potential buyers face-to-face
New Suppliers on BeautySourcing Alliance for February 2022
If your new year's plan is to find some new suppliers to make your supply chain more dynamic, you are very lucky: we present a premium suppliers alliance to make a shortlist of qualified vendors from online to offline. Our suppliers come from nearly all beauty sectors, from packaging, skincare, hair care, makeup tools to nails, etc. This year, we will strive to add more new suppliers to our alliance
How BeautySourcing Helps You to Source Qualified Beauty Suppliers from China
Cosmetics are one of the fastest-growing and most promising industries in China. In terms of geographical distribution, East and South China are home to the vast majority of beauty manufacturers, accounting for 84.16% in total-among others, 1446 manufacturers in East China and 2389 in South China. With the development of Chinese cosmetic market and more sophisticated manufacturing process, China has become one of the top sourcing destinations. In 2020, China recorded 4.24 billion
Three Tips to Find Qualified Beauty Suppliers from China
As China is moving toward high-end manufacturing from low-end manufacturing, a growing number of Chinese cosmetic manufacturers have pursued a global presence over the past decade and more. They attend various international beauty trade shows and sell products made in China to the rest of the world through e-commerce platforms. According to the data statistics of Chinese companies participating in overseas beauty trade shows during 2012-2019, top exports in recent years come

All 5 Releases


More Releases for Beauty

Beauty Devices Market: Growing Applications of Beauty Devices in Healthcare to D …
Beauty devices are made and sold for the purpose of enhancing the physical attractiveness of users. These devices come in handy and are very useful for the cosmetic usage area including skin related issues, such as acne, wrinkles and scars usage areas among others. The market for beauty device is expected to witness huge growth due to changing consumer psyche towards beauty and wellness and increasing prevalence of age-related skin
7 ways to grow beauty business by tech | Beauty Sourcing
Beauty is an agile industry, making it one of the most vibrant of all retail businesses. It's consistently evolving and finding new ways to bob and weave through sudden changes in the market. Much like we're seeing amid COVID-19. If you've been paying attention, then you've witnessed how beauty businesses are adapting. For example, offering specialized skincare products for those with mask acne. This is a new problem, and already
Eye Makeup Market $19.6 Bn by 2025: Christian Dior SE, Huda Beauty FZ-LLC, Revol …
Eye Makeup Market is projected to be valued at USD 19.6 Billion by 2025, registering a CAGR of 6.6% from 2019 to 2025. Eye makeup products are used to enhance the appearance of the eyes. The various types of eye makeup products include eyeshadow, eyeliner, and eyebrow products. The growth of the makeup market has significantly contributed to the growth of the eye makeup market. High competition owing to the
Global Beauty Instrument Market Growth Will Escalate Rapidly till 2024 by Top Ve …
Global Beauty Instrument Market brings a systematic perspective of the market execution in worldwide and additionally the regional situation. In a detailed sections shrewd arrangement, the Beauty Instrument contemplate that make sense of different perspectives relating to the global market. To begin with, the Beauty Instrument market definition, applications, arrangement, and industry esteem chain structure are incorporated into the answer, to target gathering of people on restricting Beauty Instrument market
Global Beauty Instrument Market 2018 Stryker, Medtronic, Johnson & Johnson, Beau …
Beauty Instrument Market Summary Global Beauty Instrument Market Size, Share, Growth, Trends, Regional Outlook, and Forecasts, 2018 - 2025' to its vast database of research reports. This intelligence study focuses on the current market trends and development patterns, in order to assist the new entrants in discovering market opportunities and develop effective ways to expand their presence in the global market. Get a Sample PDF Report : https://is.gd/tjJnMl This research report provides
Beauty Instrument Market 2018 by Share, Size and Top Players Study:- Stryker, Me …
Global Beauty Instrument Market research Report 2018 by Production, Demand, Growth, Size, Supply, Market Development, Application, Segmentation, Forecast and Analysis by 2025. Get Sample Copy of this Report- https://www.orianresearch.com/request-sample/663648 The Beauty Instrument Market Report includes the general market read of the Beauty Instrument market. So as to produce complete info regarding the market, written account knowledge was collected that additionally enclosed the applied mathematics knowledge. Rigorous researches and studies were created