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Green Cleaning Products Are Dominating The Global Cleaning Market

05-05-2021 08:43 AM CET | Energy & Environment

Press release from: The Eco Friend

The Eco Friend

The Eco Friend

London, UK: 5th May, 2021:
The global market for green cleaning products was worth US$ 3.9 billion in 2019 and is expected to grow to US$ 11.6 billion by 2029, with a CAGR of 11.8 percent.

The demand for eco-friendly cleaning products and the prevalence of harmful chemicals and rotten chemical smells have prompted customers to switch to green cleaning products for their homes. Furthermore, the global green cleaning products market is growing due to strong research and development by leading brands.

Besides, dynamic advertisement, product innovation, packaging, and brand creation, as well as online availability driving sales, are expected to highlight the target market's growth opportunities.

The report is divided into four sections: product type, shape, distribution channel, and area.

Floor cleaners are projected to have the largest market share, while toilet bowl cleaners have the highest CAGR potential in the coming years.

Liquids are projected to account for the largest market share, while sprays have the greatest potential to grow the market at the fastest rate during the forecast period.

Due to the convenience and ease of shopping, the online distribution channel is the fastest-growing segment by distribution channel. Furthermore, online channels such as social media and Google advertising have influenced customer tastes for buying snacks via e-commerce platforms like Amazon, Walmart, Auchan, Rakuten, and Grofers. Furthermore, the increasing number of high-speed internet and smartphone users is expected to propel the online industry forward in the near future.

Due to significant growth in consumer awareness about hygiene, health, and harmful environmental impacts of cleaning products in countries such as the United Kingdom, Germany, and France, Europe emerged as the largest market, with a share of more than 30.0 percent in 2018.

Arbonne International, LLC, Burt's Bees, Core Products Company Inc., Dr. Bronner's Magic Soaps, Cleaning Essentials, Earth Friendly Network LLC, Better Life Co., Ltd., Ecolab Inc., Ecover, Estee Lauder Companies Inc., and Green Bridge Industries are among the leading players in the global green cleaning products market.

With a market share of 32.8 percent in 2019, Europe led the natural household cleaners market. This is due to a rise in consumer consciousness about health, hygiene, and the harmful environmental effects of conventional cleaning products in countries throughout the region, such as Germany, the United Kingdom, and France. Moreover, the Asia Pacific, which accounts for a small percentage of the global economy, is regarded as one of the most promising, with expanding regional markets such as India, China, Australia, Hong Kong, and Korea leading the way.

Due to growing global concerns about personal health, environmental damage, climate change, resource shortages, and energy costs, ‘green cleaning' is gaining popularity in households, healthcare environments, and manufacturing facilities.

In today's fast-paced world, environmentally friendly or green cleaning products and techniques are becoming more accessible, reliable, and widespread. The substantial increase in demand for household cleaning products is largely responsible for the market's expansion. Green is not a new concept; it has been common in developed markets since the early 2000s.

The growing customer concern for family health and the environment drives demand for green cleaning products in the home. Green cleaning products overcome these issues by using biodegradable, non-toxic, and environmentally safe materials extracted from sustainable natural resources and packaged in recyclable or reusable containers. Despite its inherent benefits, however, factors such as high costs and a lack of public knowledge continue to hamper the industry's rapid growth.

Many green cleaning products are currently considered to be more expensive and less efficient than traditional cleaners. Green cleaning products must provide more value for money to retail customers, particularly in light of the recent economic downturn. As a result, green cleaning companies face an uphill battle to win customer confidence by offering low-cost innovative products, differentiated services, and high efficiency. Manufacturers must also adhere to strict ecolabeling protocols and legislation and explain the advantages and visibility of such environmentally friendly solutions to the general public.

Governments worldwide are enacting strict regulations to fix the problem, regulating the statements made in advertisements and product features, labeling, and manufacturing and distribution processes. Furthermore, environmentally conscious consumers and retailers call for strict green standards that would compel all producers to reduce their carbon footprints. Several green food producers register for ecolabel and certification programs provided by the government and autonomous organizations to differentiate themselves from impostor products.

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The eco friend was first founded in order to make people realise about environmental conservation. The eco friend is bringing a significant change among people by introducing them with sustainable products and tools in their daily use.

“Climate change is a serious concern due to lack of awareness of people. But the small steps you take can contribute to the development of the environment”, says The Eco Friend. Most people have great intentions to help the environment but they don’t know where and how to start.

The Eco Friend aims to educate people on the importance of an environmentally friendly lifestyle and helps you achieve it along the way.

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