Ready-to-drink (RTD) Tea Market Worldwide Growing Size, Share, Demand, Regional Analysis 2027

RTD tea is a packaged tea in its prepared form that is ready for consumption. It is made available in various flavors by key players in the market. Tea is the most consumed nonalcoholic beverageafter the water.

The global ready-to-drink tea market size was valued at $29.66 billion in 2019, and is anticipated to reach $38.96 billion by 2027, with a CAGR of 5.5% during the forecast period from 2021 to 2027. The black tea segment was the highest contributor to the market, and is estimated to reach $17.09 billion by 2027, registering a CAGR of 4.9% during the forecast period. U.S. is one of the prominent countriesin the market that accounted for a sizeable share of the total market in 2019.

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Increase in awareness about the health benefits associated with RTD tea is encouraging consumers to focus on adopting a healthy lifestyle, which is a key factor that contributes toward the growth of the global ready-to-drink tea market. Moreover, RTD aids in weight loss, reduces headache& body pain, and decreases in cholesterol levels &the risk of chances of heart attacks.

These associated benefits coupled with rise in awareness for adoption of healthy lifestyle is expected to fuel the growth of the global market in the upcoming years. In addition, rise in disposable income; availability of ready-to-drink tea with convenient & attractive packaging; and increase in number of cafés, online & offline retail stores, and food outlets are the other factors anticipated to foster the ready-to-drink tea market growth, globally.

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According to the ready-to-drink tea market analysis, the market is segmented into type, category, distribution channel, and region. By type, the market is categorized into green tea, black tea, and others. Depending on category, it is bifurcated into organic and conventional. On the basis of distribution channel, it is segregated into supermarkets/hypermarkets, specialty stores, online stores, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, the Italy, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, Pakistan, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, United Arab Emirates, Nigeria, Turkey, South Africa, and rest of LAMEA).

Region wise, North America was the prominent region in 2019, garnering maximum share in ready-to-drink tea market, owing to huge consumer base and increase in population. SMEs operating in the region are targeting online sales channel to increase their sales. These companies are further investing in various marketing and advertising activities to increase their products awareness. In addition, surge in penetration of organic RTD tea among consumers is anticipated to fuel the market growth during the forecast period.

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The key players profiled in ready-to-drink tea market include are Suntory Holdings, Nestle S.A, Unilever NV, The Coca Cola Company, Starbucks Corporation, the Republic of Tea, Tata Global Beverages, Danone S.A., Snapple Beverage Corp.(Keurig Dr Pepper), and Harney & Sons Fine Teas. These players are introducing new RTD products in the market to increase the customer base and product sale. For instance, in March 2020, PepsiCo's joint Lipton venture with Unilever developed two RTD green tea flavors, watermelon and white peach.

Key Benefits For Stakeholders

The report provides a quantitative analysis of the current ready-to-drink tea market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis and the market size and segmentation assist to determine the prevailing ready-to-drink tea market opportunity.
The major countries in each region are mapped according to their revenue contribution to the market.
The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the ready-to-drink tea industry.

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