Powdered Beverages Market Outlook 2020- Insights, Growth Analysis, Future Trends, Forecasts To 2027

Powdered beverages are drinks that are non-alcoholic and are enriched with vitamins and minerals. It is available in the form of water-soluble powder, which when mixed with some liquid like water, or milk produces a certain beverage that resembles a certain drink in flavor. The powdered beverages are segregated as hot drinks, soft drinks, and milk drinks. The water-based drinks, generally include energy drinks, soft drinks, fruit drinks, and others. While, milk-based drinks include protein shakes, chocolate drinks, and cappuccino mixes that can be served both hot and cold, according to the consumers' tastes and preferences. The global market for powdered drinks market is expected to grow substantially during the forecast period. Also, the distribution channel for powdered beverages is wide, and therefore holds a large share of customers.

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COVID-19 Scenario Analysis:
• As the impact of COVID-19, the beverage industry is facing several problems, just like many other industries.
• Out-of-home consumption is on a standstill, while at-home-consumption has seen a spike in its demand.
• Companies are inefficient in meeting the demand due to a halt in production activities.
• Export-Import activities have been shut, due to which manufacturing units are not able to get the raw material supply.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
The rise in prevalence of ready-to-eat foods and ready-to-mix beverages, because of surge in trends of convenience culture and on-the-go eating or drinking drives the growth of the global powdered beverages market. Along with this, an increase in the scope of application in different beverages, such as coffee, sports & nutritional drinks, fruit juices, and soft drinks boosts the demand for powdered beverages. Along with this, a rise in the standard of living and increase in disposable income are a few other factors that boost the growth of the market.

However, weak economic conditions in some countries, strong competition, and a lack of awareness about this product can pose a threat to this market. Along with this, too much consumption of powdered beverages can be bad for health, rot teeth, and can cause many other problems as well.

The popularity of these drinks among the young generation, working people, and sportsperson propels the global powdered beverage market growth. Heavy marketing and promotional activity, endorsement of celebrities, rapid retail penetration, and untapped markets provide an enormous opportunity for the growth of the market for powdered beverages.

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The global powdered beverages market trends are as follows:
New Product Launches
The rapid launch of new products in powdered beverages is driving the market growth for the product. Many manufacturers are trying to expand their product range by adding new flavors. In addition, various technical innovations can be seen in the production of powdered beverages. For instance, GlaxoSmithKline, a British multinational pharmaceutical company, in September 2016, launched Horlicks+, which is a clinically proven formula for promoting growth in children.

Increase in Preference for Online Shopping
There is an increase in shopping through online retails. Consumers' preference for online shopping has proved to be very beneficial to retailers as well to increase their profitability through e-commerce platforms. The advertising trends have also changed with the wide use of the internet all around the globe.

Innovation in Packaging:
Packaging of the product is a very significant factor that increases brand value. It enhances the appeal and visibility of the product. Therefore, players of powdered beverages have started to focus on different packaging ideas. For instance, Mondel?z International sells refill packs at a slightly lower price as compared to the prices of bottled packaging.

Segments covered
Type, Nature, Flavor, Application, Distribution Channel, and Region

Companies covered
Nestle, The Coca-Cola Company, Mondelez International, TreeHouse Foods, The Kraft Heinz Company, GlaxoSmithKline, Insta Foods, Tate & Lyle plc, Pure Circle's, Hansen Holding & Bemis Company Inc

Regions covered
North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

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