Personal Care Appliances Market by 2025 – Growth Drivers & Geographic Analysis

Personal care appliances market is slated to garner steady revenues in the light of growing personal care awareness among consumers and availability of an array of products online. In terms of revenue, global personal care appliances is set to amass gains over USD 30 billion by 2025.

The key impetus behind the growth of the market are factors such as rapidly evolving beauty standards, rise in disposable income, influence of social media & fashion industry and burgeoning demand from developing countries. Against the backdrop of towering consumer spending on personal care, manufacturers are commercially driven to invest in R&D activities.

They are increasingly introducing technologically advanced products such as appliances featuring rechargeable batteries and wireless devices. Furthermore, the market is deriving much of its growth from the opportunities provided by millennial consumers, who have the propensity to spend on grooming & beauty, as well as the unexplored consumer base, i.e., men, who are generating better responses. In terms of global shipments, personal care appliances market is set to register a CAGR of 4% over 2019-2025.

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Top Key Players Are : Koninklijke Philips N.V., Procter & Gamble Company, Spectrum Brands, Panasonic Corporation, Conair Corporation, Havells India Limited, Colgate Palmolive Company, etc

Customers are lately shifting their preferences toward personalized beauty products on a more frequent basis which will further stimulate personal care appliances industry size over the ensuing years. Players in personal care appliances market are making concerted efforts towards developing, upgrading, and refining their product portfolio in order to launch innovative styling products that are battery-powered and can be used in the portable or plugged in modes.

Recently in July 2019, Dyson, a British technology company that engages in the development of vacuum cleaners has now moved towards beauty products. The company has launched Dyson Supersonic Hair Dryer and Dyson Airwrap Styler and seeking to develop more innovative brands to capture modern day shoppers.

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The global personal care appliances market thus, in the years to come, will be characterized by strategic collaborations, mergers and acquisitions that would improve the profitability of the companies and expand their customer base.

The advent of social media has had a major impact on personal care appliances market trends. Leading personal care appliance manufacturers are increasingly shifting to promoting their products on social media platforms like Facebook and Instagram, given their expansive consumer reach. Quite often, influencers are found collaborating with leading appliance makers in order to expand the product popularity across a wider consumer base.

Table Of Content:

Chapter 5. Personal Care Appliances Market, By Power Supply (Revenue & Shipment)
5.1. Key trends by power supply
5.2. Battery operated
5.2.1. Market estimates and forecast, 2015 – 2025
5.3. Electric
5.3.1. Market estimates and forecast, 2015 – 2025
Chapter 6. Personal Care Appliances, By Sales Channel (Revenue & Shipment)
6.1. Key trends by sales channel
6.2. Online
6.2.1. Market estimates and forecast, 2015 – 2025
6.3. Retail
6.3.1. Market estimates and forecast, 2015 – 2025

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Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
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