Digital Experience Platform (DXP) Market: Analysis Report, Share, Trends and Overview 2021-2027

Global Digital Experience Platform (DXP) Market is estimated to reach $13.9 billion in 2027, by growing at a CAGR of 11.3% during the forecast period (2021-2027). The growing demand for digital solutions from enterprises to build, deploy and continuously improve websites, portals, mobile apps, and other digital touchpoints to enhance their customer experience is driving the growth of the DXP market. DXP is an open platform that easily integrates with other digital systems and departments of an enterprise to offer flexible and frictionless connectivity. Big data analytics performs a critical role in enhancing the experience of customers over digital platforms. Thus, the rising adoption of big data analytics, increasing deployment of cloud-based services, and significant growth in the retail sector are anticipated to drive the growth of the DXP market.

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Significant Adoption of Digital Solutions in Retail Industry

Digital solutions are prominently adopted by the retail industry to enhance its customer experience throughout their purchasing journey. The growing organized retail industry is a key factor contributing to the market growth. In the retail sector, DXP has its various applications in visitors' interactions, browser level experience, fraud investigations, and so on. Apart from this, the platform offers features including survey/poll management, feedback management, customer analysis, sentiment analysis, text analysis, and so on. For taking leverage of digital optimization for revenue increment some of the major retailers are actively using DXP. For instance, Canadian Tire, one of Canada’s leading retailers, selling all manner of items from hardware and auto-parts to home-ware and sports equipment and apparel, is using Bloomreach DXP to increase its conversions rate.

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Scope of the Global Digital Experience Platform (DXP) Market

Market Coverage

• Market number available - 2021-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment Covered- By Deployment Type and Industry
• Regions Covered- North America (US and Canada), Europe (UK, Germany, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), and Rest of World (Middle East and Africa, Latin America)
• Competitive Landscape- Microsoft Corp, SAP SE, International Business Machines (IBM) Corp. Adobe Inc, Salesforce.com, Inc.

Recent Strategic Initiatives in the Global Digital Experience Platform (DXP) Market

• In January 2021, Thailand’s leading hotel operator, Centara Hotels & Resorts opted Acquia Inc.’s DXP platform to improve their digital experiences for guests across the group’s six hotel brands. The use of Acquia Drupal Cloud, Site Factory, and other open technologies by Centara supports customer loyalty programs and websites.
• In October 2020, Acquia Inc. announced to update the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys across all modes of customer interaction. The novel updates will aid developers to modernize their digital experiences faster and aid marketers make smarter, data-driven decisions across campaigns.

Global Digital Experience Platform (DXP) Market-Segmentation

By Deployment Type

• On-Premises
• Cloud-based

By Industry

• BFSI
• IT & Telecom
• Retail
• Healthcare
• Public Sector

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Global Digital Experience Platform (DXP) Market– Segment by Country

North America

• US
• Canada

Europe

• UK
• Germany
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

Company Profiles

• Microsoft Corp
• SAP SE
• International Business Machines (IBM) Corp
• Adobe Inc, Salesforce.com, Inc.
• Oracle Corp.
• OutSystems
• Progress Software Corp.
• Salesforce.com, Inc.
• SDL PLC
• Sitecore
• Squiz group.

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