J Smith’s video for ‘Blood Orange’ is an intimate and personal story of love’s second chances
Smith explains, “The initial concept of the video was to show two bodies embracing and covered in paint, as the video runs in reverse, slowly lifting the paint and revealing the pair. Although I had convinced my pregnant wife to partake, I couldn’t find paint which wouldn’t either harm my unborn child or render us hairless.” Time for plan B.
The concept changed to create a story of turmoil and triumph over dwindling passions. But it wasn’t so simple, according to Smith, “A sudden emergency halted filming and we’d only had three hours to shoot everything. Having worked with Oliver Kelly and Alex Lynch on many occasions before, I knew their skills and the relationship we’ve developed as a team, I wasn’t worried. We stitched home movies with video they shot and stock footage. I am thrilled with the final result.”
The video is a very personal look at J Smith and his wife Ffion Thomas and the narrative is compassionate and intimate, completely fitting for the themes in ‘Blood Orange.’
Directed: James Smith Photography/Colour: Oliver Kelly Producer/Editor: Alex Lynch, with additional editing by James Smith Starring: James Smith and Ffion Thomas
Singer-songwriter J Smith, a.k.a. James Smith, was the former frontman of Irish alt-rock band Gypsies on the Autobahn. In addition to his solo work, he also produces dance-inspired remixes under the name YURN. J Smith’s debut album titled '(...) And you chose not to laugh' is set for release on 28 May. 'Blood Orange' is out now on all streaming platforms.
Sparks The Flame
624 Rue Molson
Montreal, QC Canada H1Y 3C3
Singer-songwriter J Smith, a.k.a. James Smith, was the former frontman of Irish alt-rock band Gypsies on the Autobahn. In addition to his solo work, he also produces dance-inspired remixes under the name YURN.
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