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Launch of innovative products and partnerships to enhance utilization of IoT in agriculture

04-23-2021 01:39 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Allied Market Research

/ PR Agency: Allied Market Research
IOT in Agricultural Market

IOT in Agricultural Market

Technology has penetrated every sector across the world and agriculture is no exception. Smart farming practices are omnipresent. However, there is a vast scope for technological implementation in the sector. Determining the scope of implementation, tech firms and government organizations had begun implementing internet of things (IoT) in agriculture. Innovative products have been launched to improve different functions such as irrigation, weather forecasting, and others. New product developments have gained traction and the installation of these products would reap benefits for the agriculture sector.

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Partnership is another strategy adopted by tech companies to enhance agricultural practices through introduction of IoT solutions. Tech companies have been joining hands with other tech companies as well as governments and weather departments to implement IoT sensors and develop data and information regarding weather to help farmers take necessary decisions. Some initiatives and solutions are focused upon improving yield for farmers, while some are aimed at improving irrigations and utilize resources optimally. Given the launch of new solutions and initiatives, the implementation of IoT in agriculture sector will increase considerably in the next few years. According to the report published by Allied Market Research, the global IoT in agriculture market is expected to reach $48.71 billion by 2025. Following are some of the activities taking place across the globe.

Tech firms have been offering innovative solutions to help farmers and growers in utilizing their resources optimally. They have been using IoT sensors in various applications to assist in collecting soil condition data. Monnit launched IoT named ALTA Soil Moisture Sensor. This sensor collects data regarding soil moisture and informs farmers, growers, and greenhouse operators by sending insights on their smartphones or computers. The sensor offers insights regarding the location on the field, quantity, and time for watering plants and seeds. By connecting irrigation operations to internet of things (IoT), it improves scheduling and efficiency of irrigation.

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Brad Walters, the CEO of Monnit Corporation, outlined that the time has arrived when the crops tell you when they need water. This is possible through application of IoT. The firm’s IoT sensor provides critical data and actionable insights that help people make rapid and accurate decisions by modernizing their infrastructure. The sensor carries out measurement of soil water tension and temperature. By informing people about the accurate quantity and time of irrigation, it helps in improving water conservation. Such innovative sensors present tech-driven present and future in the agriculture sector.

Many technology companied have identified the need for a huge technological development and taking necessary steps in the direction to mitigate the gap as much as possible. Nokia and Vodafone India Foundation have joined hands to bring technological solutions to the agricultural sector in India and improve productivity of farmers. The partnership launched ‘smart agriculture-as-a-service’ solution that uses Nokia’s Worldwide IoT Network Grid (WING) to offer essential data to farmers.

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The companies deployed more than 400 sensors over 100,000 hectares of farmland and these sensors are collecting data based on various parameters. This data is analyzed by a cloud-based smartphone app. This app is capable of offering irrigation management information and weather forecasts. These IoT sensors are utilized for improving the yield of soy and cotton crops. By utilizing WING, farmers can carry out smart irrigation and smart pesticide control activities for efficient crop management. WING also provides proactive information sharing frameworks along with commodity exchange. This initiative is aimed at bridging the gap between utilization of technology for advancement of the agriculture sector.

Some tech companies have joined hands with other tech companies to carry out implementation of IoT in agriculture sector, while some tech companies joined forces with the local government. Telstra joined forces with the Queensland Government and the Bureau of Meteorology (BoM) for implementation of an IoT pilot program for determining weather forecasts. This program had been launched to help farmers gain insights on weather and take necessary steps regarding farming activities.

During the first phase, nearly 55 IoT weather stations had been installed at existing mobile network sites of Telstra, private farms, and research facilities of the Department Agriculture and Fishers. These stations will collect hyper-local weather information. Following the collection of information and data, it will be checked and organized before transferring to BoM. Then BoM would prepare weather forecasts for the regions. The company and government organizations would run this phase of pilot program by the end of 2021. The data will be made available free of cost to participants through Telstra Data Hub.

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About Allied Market Research:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics, Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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