Smart Advertising Market Statistics 2021: Analysis of Top Impacting Factors and Industry Forecast by 2027

Smart advertising is different than from the traditional advertising which catches attention instantly. Organization are shifting their focus on smart advertising because of the numerous reasons such as eye-caching and user friendly advertising options, more entertainment, cost friendly and others. The main purpose behind the advertisement is to create awareness about the company’s product, educating the potential buyer, creation of competitive edge, to make a change in buyer’s consumption habits.
In this competitive era, it is quite difficult to promote the brand and create an image in the consumers mind however; this can be achieved with the right promotion and advertisement. Advancement in technologies can also be seen in the advertising sector over the period of time. A smart advertising can be defined as advertising with intelligence which aims to create incredible experiences for the customers so that they can capture interest through creativity and unpredictably.

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Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Growing adoption of smart advertising due to its numerous benefits majorly drives the growth of the market. Some of its benefits include creating awareness about the product, inspire interactivity as this gives the user to explore the interest in different products, services, drive a far better performance than traditional advertising, and others. In addition to this, factors such as continuously growing focus on digital media, and rise in smart phone penetrations, further fuels the market growth. However, stringent government regulations regarding data privacy are projected to have a significant impact on the collection, storage, as well as usage of customer’s data for delivering personalized advertisement content restraints the growth of the market. Also, challenges related to shifting consumer preference from traditional advertising is limiting the growth of the market. Furthermore, growing preference for digital marketing, adoption of software as a service based model are some of the factors with which multiple opportunities are expected for the market.

Technological advancement with smart advertising:
Ongoing technology advancement such as geo-fencing and Bluetooth low energy beacons have enabled several digital out of home enterprises to offer multiple personalization and tracking functionalities to advertisers. In addition to this, technology advancement also helps to provide improved high resolution digital displays thus helps to increase the customer engagement and stimulate purchase desire, thus driving the growth of the smart advertising market.

Growing integration of automation with smart advertising:
The automation offers several aspects of advertising process such as better targeting with lower overall advertising cost. The programmatic system in the automation is applied on algorithms in order to make real time bids on ad inventory so that it can display the ad to the right customer on right websites hence enhancing the viewers and thus smart advertising integrated with automation is expected to bring multiple opportunities for this market.

Challenges related to shifting consumer preferences
Customers are still likely to prefer the traditional advertising through newspaper, TV, radio & others and changing the customer perspective is currently the biggest challenge in this market which will impact negatively on the market growth.

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Key benefits of the report:

This study presents the analytical depiction of the global smart advertising archiving industry along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the smart advertising market share.
The current market is quantitatively analyzed from 2019 to 2027 to highlight the global smart advertising market growth scenario.
Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
The report provides detailed smart advertising market analysis based on competitive intensity and how the competition will take shape in coming years.


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