Greeting Cards Market 2021 COVID-19 Impact, Share, Trend, Segmentation and Forecast to 2027

A greeting card is made from a good quality paper used to convey a strong feeling or emotion toward a person. The emotions include love, friendship, grief, and joy. There are also thanks and sorry cards. There are handmade and software made greeting cards with attractive images, graphics with appealing characteristics printed on it, which stimulates their demand.

By type, there are seasonal greeting cards and everyday greeting cards. Everyday cards are most frequently used. By application, there are business cards and personal cards. Business cards include a message of greeting, congratulation, promotion or a word of thanks to clients, owners, colleagues. Personal cards are meant for delivering an expression of love, friendship, grief, or happiness to friends and family. They reveal whole expression which cannot be said by words and are essential for maintaining relations. Hence, they are immensely produced across the world. It is expected that the greeting cards market would grow at a substantial rate and unfold tremendous growth opportunities during the forecast period.

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Wide availability of attractive, decorative, and adorning fancy greeting cards is paving way for the market. New version of stylish products with improved attributes seem to have multicultural appeal. In addition, expanded distribution systems in making easy availability of greeting cards in stationary stores, retail stores, and online channels also fuels the market growth. Reengineering in making musical, multi folded, and heart shaped innovative cards with relevant messages propels the market demand. Collaboration of innovation and tradition has given rise to modern LED cards with a shiny appearance.

Furthermore, social media advertisements on popular greeting cards from companies such as Archies also strengthens demand for these custom cards. Moreover, wide availability of shapes, sizes, designs, texture, and appearances of greeting cards inclines people to purchase them. Greeting cards are generally available in entry way of retail stores, which helps in catching eyes of the people. In addition, discounts given on various special occasions inclines people toward bulk buying. However, rise in demand for e-cards due to modernisation is a limiting factor in the growth of these traditional greeting cards.

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Companies covered

American Greetings Corporation, Avanti Press Inc., Current Media Group LLC, Budget Greeting Cards Ltd., IG Design Group Plc, Card Factory plc, Party City Holdco Inc., Schurman Retail Group (SRG), Galison Publishing LLC, Crane & Co., John Sands (Australia) Ltd., Archies Limited, Herbert Walkers Ltd, Carlton Cards Ltd., Nihon Hallmark K.K., Simon Elvin Ltd., Hallmark Cards, Inc., Child Rights and You, and UK Greetings Ltd.

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