Global Sales Of Digestive Health Supplements Market Are Expected To Top US$ 18 BN In 2030 to Register A Healthy CAGR Of Over 7%

Between 2015 and 2019, demand for digestive health supplements recorded a 7% rise. Changing eating habits and increased consumption of high-sodium foods are likely to contribute to high prevalence of gastrointestinal disorders in developed as well as emerging economies. Increased awareness about the effectiveness of prebiotics and probiotics on digestive health, coupled with increasing consumer disposable income is expected to propel market growth.

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Consumers have become more conscious regarding personal wellbeing, and aim to proactively improve it through healthy living, rather than through the use of conventional medicines. This increasing health-consciousness associated with consumer willingness to experiment has resulted in the penetration of digestive health supplements into regular health regimens, worldwide.

There is increasing demand for plant botanicals or extracts, owing to the positive impact they inflict upon heath. Prebiotic dietary fibers are good for the colon, and support digestive health in numerous ways. Fructooligosaccharides, inulin, and galactooligosaccharides are universally agreed-upon prebiotics, and are experiencing a rapid rise in demand.

On the back of these factors, global sales of digestive health supplements market are expected to top US$ 18 Bn in 2030. According to the report by Persistence Market Research, the digestive health supplements market is estimated to register a healthy CAGR of over 7% during the forecast period of 2020-2030.

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Key Takeaways from Digestive Health Supplements Market Study

The global digestive health supplements market represents a moderately consolidated competitive landscape, where a majority of key players maintain their strategic focus on pricing strategy, brand identity, product strategy, digital advertising of products, and remodelling the supply chain network.

Persistence Market Research identifies Europe as the largest market for digestive health supplements, with a share of 30% through 2030, followed by North America, attributable to the fact that, customers across these regions seek high quality products with satisfactory services, and are more health-conscious nowadays.

Globally, sedentary lifestyle has taken over a majority of the population, resulting in subsequent ailments and health issues. Thus, increasing demand for digestive health supplements aligned with growth of nutraceuticals is set to result in higher sales of digestive health supplements across the world.

By form, capsules account for a larger share (more than 4 in 10 sales) as compared to tablets and powder, majorly due to convenience of consumption. In fact, gummies and chews are garnering huge attention among the younger generation.

By type, at more than 40% share, demand for probiotics will be higher than prebiotics and enzymes.

After initial logistic hiccups due to the onset of COVID-19, demand for digestive health supplements is soaring on the back of increasing population giving high importance to health and wellness.

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The research study on the digestive health supplements market offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

How is the rapidly changing business environment impacting the growth of the digestive health supplements market?

What are the key trends that are constantly shaping market growth?

Which are the prominent regions that offer plentiful opportunities for players in the digestive health supplements market?

How has the outbreak of COVID-19 pandemic affected the market, and what would the trend be like during the forecast period?

What are the differential strategies adopted by key players to hold a significant share in the global digestive health supplements market?

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